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Structured assignment
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Reference no. 510-046-4
Subject category: Marketing
Authors: Nagendra V Chowdary (IBS Case Development Center); Debahuti Kashyap (IBS Case Development Center); Deepti Srikanth (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2010
Length: 10 pages
Data source: Published sources
Topics: Oprah Winfrey; The Oprah Winfrey Show; Oprah Magazine; Brands; Celebrity brands; Celebrity branding; Brand equity; Jennifer Lopez; David Beckham; Martha Stewart; Oprah Radio; Harpo; The Oprah Winfrey Network; Discovery Channel; XM Radio; Sirius Radio; Oprah.com; Tiger Woods
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Share a link: https://casecent.re/p/93793
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Case
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Reference no. 510-046-1
Subject category: Marketing
Authors: Nagendra V Chowdary (IBS Case Development Center); Debahuti Kashyap (IBS Case Development Center); Deepti Srikanth (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2010
Length: 24 pages
Data source: Published sources
Topics: Oprah Winfrey; The Oprah Winfrey Show; Oprah Magazine; Brands; Celebrity brands; Celebrity branding; Brand equity; Jennifer Lopez; David Beckham; Martha Stewart; Oprah Radio; Harpo; The Oprah Winfrey Network; Discovery Channel; XM Radio; Sirius Radio; Oprah.com; Tiger Woods
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Share a link: https://casecent.re/p/93791
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Case
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Reference no. 304-628-1
Subject category: Strategy and General Management
Authors: Sanjib Dutta (IBS Center for Management Research); Shirisha Regani (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2004
Length: 14 pages
Data source: Published sources
Topics: Home Depot; Bob Nardelli; Bernie Marcus; Arthur Blank; New York Stock Exchange; Supply chain; Store layout; In-store improvements; Lowe; US retail industry; The Home Depot Supply; Georgia Lighting; Expo Design Centers; The Home Depot Landscape Supply; Discovery Channel
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Share a link: https://casecent.re/p/20150
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This product has not been used yet
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