More search options
Basket icon
No items
Basket icon

Search results

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
We have found 2 products that meet your criteria.
New search Share these results
You searched using the following criteria:
Specific topic: Brand confusion
Too few results? Show fuzzy matches 

Too many results?

Refine search
Alternatively, use the filters below to quickly narrow your search and identify items of further interest.
Not yet registered with us?

Register today to place orders, create search alerts, submit cases to us ... and much more.

Registered educators and trainers, and their support staff, can also access preview copies, instructor materials and see product reviews and usage.

Find out what you’re missing 

Applying filter...
Case
-
Reference no. 508-122-1
Subject category: Marketing
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Seema Chaturvedi (ICFAI Business School, Ahmedabad); Abdul Samad Syed (IBS Case Development Center); Vandana Singh Dadhwal (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 12 pages
Data source: Published sources
Topics: Coca-Cola; Carbonated soft drink; Classic Coke; Diet Coke; Coke Zero; Product cannibalisation; Three cola strategy; US beverage industry; Vanilla Coke; PepsiCo; Brand confusion; Brand differentiation; Segmenting; Targeting; Positioning
View full details
Share a link: https://casecent.re/p/85954
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Structured assignment
-
Reference no. 508-122-4
Subject category: Marketing
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Seema Chaturvedi (ICFAI Business School, Ahmedabad); Abdul Samad Syed (IBS Case Development Center); Vandana Singh Dadhwal (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Coca-Cola; Carbonated soft drink; Classic Coke; Diet Coke; Coke Zero; Product cannibalisation; Three cola strategy; US beverage industry; Vanilla Coke; PepsiCo; Brand confusion; Brand differentiation; Segmenting; Targeting; Positioning
View full details
Share a link: https://casecent.re/p/85955
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Not yet registered with us?

Register today to place orders, create search alerts, submit cases to us ... and much more.

Registered educators and trainers, and their support staff, can also access preview copies, instructor materials and see product reviews and usage.

Find out what you’re missing