Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 22 pages
Data source: Published sources
Topics:
Microsoft Corporation; IdeaWins - The Ultimate Challenge; Google Inc; Intuit Quickbooks; Information technology and computers; Small and medium businesses (SMBs); Internet-based software; Unique selling proposition; Strategic shift; Innovation and buzz marketing; Loss leader strategy; Pull strategy; Brand management; Contests and promotions; Microsoft Office Accounting Express
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https://casecent.re/p/74755
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