Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 26 pages
Data source: Published sources
Topics:
Hindustan Lever Ltd; Sunsilk shampoo market; Gang of Girls (GoG); Consumer behaviour; On-line community; Social networking; Fast moving consumer goods; Brand building and management; Integrated marketing campaign; Mall activation; Word-of-mouth buzz; Public relations; Target marketing; Cult brand; Unilever
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https://casecent.re/p/74765
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