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Case
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Reference no. 310-133-1
Subject category: Strategy and General Management
Authors: Suchitra Mohanty (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2010
Length: 12 pages
Data source: Published sources
Topics: Horlicks; Foodles; GlaxoSmithKline; GSKCH; Food processing; India; Brand; Health maker; Noodles; Instant noodles; Maggi; Vitamins; Market share; Glaxo; Welcome
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Share a link: https://casecent.re/p/95306
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Case
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Reference no. 506-206-1
Subject category: Marketing
Authors: Saji Sam George (IBS Center for Management Research); Smitha Moganty (IBS Center for Management Research); Shirisha Regani (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2006
Length: 17 pages
Data source: Published sources
Topics: Maggi; Nestle India Ltd; Instant noodles; Brand extension; Repositioning; Indian FCMG (fast moving consumer goods) market; Health and wellness company; Product extension; Instant soups; Brand management; Ready-to-eat foods; Advertising
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Share a link: https://casecent.re/p/70224
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Case
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Reference no. 315-240-1
Subject category: Strategy and General Management
Authors: Amrita Sahay (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2015
Length: 12 pages
Data source: Published sources
Topics: Instant noodles; Maggi; Nestle India; Two minute noodles; Julius Maggi; Lead in Maggi; MSG; UP FDA; Etienne Benet; Suresh Narayanan; Recall of Maggi; Ban on Maggi
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Share a link: https://casecent.re/p/129818
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