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Specific topic: Placement
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Case
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Reference no. UVA-M-0956
Subject category: Marketing
Authors: Gerry Yemen (Darden School of Business, University of Virginia); Luca Cian (Darden School of Business, University of Virginia); Jeffrey Boichuk (McIntire School of Commerce, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2018
Version: 20 August 2019
Revision date: 2-Sep-2019
Length: 17 pages
Data source: Field research
Topics: Health; Taste; New product; Food marketing; Positioning; Placement; Start-up; Consumer behavior; Brand; Consumer bias; Marketing; Branding; Consumer marketing; Market segmentation
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Share a link: https://casecent.re/p/151565
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Compact case
Case
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Reference no. W34114
Subject category: Human Resource Management / Organisational Behaviour
Authors: Sridevi Nair (School of Business and Management, CHRIST (Deemed to be University) Delhi NCR); Arti Kumar (Ivey Publishing, Western University); Jain Mathew (School of Business and Management, CHRIST (Deemed to be University) Delhi NCR)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-04-25
Length: 4 pages
Data source: Generalised experience
Topics: Recruitment; Selection; Interview; Placement; Business school; MBA student; HR management; Organizational behavior; Candidate experience; Ethical behavior; Bias; Selection process; Job performance; Perceptual errors; Recruitment procedures
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Share a link: https://casecent.re/p/198504
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Case
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Reference no. 9B20A049
Subject category: Entrepreneurship
Authors: Julie Harvey Gosse (Ivey Business School, Western University); Scott Loveland (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2020
Version: 2020-06-01
Length: 8 pages
Data source: Generalised experience
Topics: Marketing management; Outsourcing to China; Predictive analytics; Promotion; Product; Placement; Supply chain management; Distribution channels; Entrepreneurship; Marketing
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Share a link: https://casecent.re/p/202937
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New product
Compact case
Case
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Reference no. W44684
Simplified Chinese language
Subject category: Human Resource Management / Organisational Behaviour
Authors: Sridevi Nair (School of Business and Management, CHRIST (Deemed to be University) Delhi NCR); Arti Kumar (Ivey Publishing, Western University); Jain Mathew (School of Business and Management, CHRIST (Deemed to be University) Delhi NCR)
Published by: Ivey Publishing
Originally published in: 2025
Version: 2024-04-25
Length: 4 pages
Data source: Generalised experience
Topics: Recruitment; Selection; Interview; Placement; Business school; MBA student; HR management; Organizational behavior; Candidate experience; Ethical behavior; Bias; Selection process; Job performance; Perceptual errors; Recruitment procedures; Societal values; Recruitment challenges; Modern recruitment; Candidate harassment; Evolving practices; Human resource management; Organizational behaviour/leadership
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Share a link: https://casecent.re/p/206968
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