Subject category:
Marketing
Published by:
IBS Case Development Center
Length: 17 pages
Data source: Published sources
Topics:
Hyundai Motor India Limited; Hyundai Group Hyundai Santro; Maruti Udyog Limited Suzuki; Marketing service dealer network; Second largest selling small car; South Korean multibusiness group; Hindustan Motors and Premier Automobiles; Association of Indian Automobile Manufacturers (AIAM); Indian small car market premium compact car; Santro ZipDrive, Santro ZipPlus and Santro Xing; Product life cycle brand building sub-branding; Shah Rukh Khan and Preity Zinta; Daewoo Motors Tata Motors; Sunshine car complete family car; JD Power and Associates Inc Rankings
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