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Thumbnail image for product with reference number 509-099-1
Kraft Foods' Mobile Marketing Strategy
Case
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Reference no. 509-099-1
Subject category: Marketing
Authors: Debapratim Purkayastha (IBS Center for Management Research); Syeda Maseeha Qumer (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2009
Length: 22 pages
Data source: Published sources
Topics: Mobile marketing strategy; Mobile marketing campaigns; Interactive marketing; Brand management; On-line marketing; Mobile website; Mobile applications; iPhone applications; 3 in 1 / 2 in 1 campaign; iFood Assistant; Consumer packaged goods
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Share a link: https://casecent.re/p/92120
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Thumbnail image for product with reference number MN-0386-E
Mobile Marketing Strategy
Technical note
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Reference no. MN-0386-E
Subject category: Marketing
Authors: Mario Capizzani (IESE Business School); Neeti Bhargava (IESE Business School); Xavier Canigueral (IESE Business School); Shruti Chaudhry (IESE Business School)
Published by: IESE Business School
Originally published in: 2015
Version: June 2015
Length: 14 pages
Data source: Published sources
Topics: Mobile strategy; Mobile website; Mobile app
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Share a link: https://casecent.re/p/132161
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Chapter 1: Past, Present, and Future Opportunities for Mobile Marketing
Book chapter
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Reference no. BEP2671
Authors: Molly Garris (Johnson & Johnson); Karen Mishra (Meredith College)
Chapter from: "A Beginners Guide to Mobile Marketing"
Published by: Business Expert Press
Originally published in: 2015
Length: 23 pages
Topics: Analytics; Apps; Banners; Beacons; Brand; Case studies; Display; iBeacon; Integrated strategy; Location-based services; MMS; Mobile ad; Mobile advertising; Mobile at retai; Mobile marketing; Mobile search; Mobile site; Mobile web; Mobile website; Multi-media messaging; NFC; Non-profit; Omni-channel experience; Push notifications; QR code; Retailer; RM; RO
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Thumbnail image for product with reference number BEP2672
Chapter 2: Calling and Messaging
Book chapter
-
Reference no. BEP2672
Authors: Molly Garris (Johnson & Johnson); Karen Mishra (Meredith College)
Chapter from: "A Beginners Guide to Mobile Marketing"
Published by: Business Expert Press
Originally published in: 2015
Length: 28 pages
Topics: Analytics; Apps; Banners; Beacons; Brand; Case studies; Display; iBeacon; Integrated strategy; Location-based services; MMS; Mobile ad; Mobile advertising; Mobile at retai; Mobile marketing; Mobile search; Mobile site; Mobile web; Mobile website; Multi-media messaging; NFC; Non-profit; Omni-channel experience; Push notifications; QR code; Retailer; RM; RO
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Thumbnail image for product with reference number BEP2673
Chapter 3: Search and Web
Book chapter
-
Reference no. BEP2673
Authors: Molly Garris (Johnson & Johnson); Karen Mishra (Meredith College)
Chapter from: "A Beginners Guide to Mobile Marketing"
Published by: Business Expert Press
Originally published in: 2015
Length: 28 pages
Topics: Analytics; Apps; Banners; Beacons; Brand; Case studies; Display; iBeacon; Integrated strategy; Location-based services; MMS; Mobile ad; Mobile advertising; Mobile at retai; Mobile marketing; Mobile search; Mobile site; Mobile web; Mobile website; Multi-media messaging; NFC; Non-profit; Omni-channel experience; Push notifications; QR code; Retailer; RM; RO
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Chapter 8: Mobile Marketing Strategy and Resources
Book chapter
-
Reference no. BEP2678
Authors: Molly Garris (Johnson & Johnson); Karen Mishra (Meredith College)
Chapter from: "A Beginners Guide to Mobile Marketing"
Published by: Business Expert Press
Originally published in: 2015
Length: 19 pages
Topics: Analytics; Apps; Banners; Beacons; Brand; Case studies; Display; iBeacon; Integrated strategy; Location-based services; MMS; Mobile ad; Mobile advertising; Mobile at retai; Mobile marketing; Mobile search; Mobile site; Mobile web; Mobile website; Multi-media messaging; NFC; Non-profit; Omni-channel experience; Push notifications; QR code; Retailer; RM; RO
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Share a link: https://casecent.re/p/134223
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Thumbnail image for product with reference number BEP2675
Chapter 5: Social Media Networks
Book chapter
-
Reference no. BEP2675
Authors: Molly Garris (Johnson & Johnson); Karen Mishra (Meredith College)
Chapter from: "A Beginners Guide to Mobile Marketing"
Published by: Business Expert Press
Originally published in: 2015
Length: 19 pages
Topics: Analytics; Apps; Banners; Beacons; Brand; Case studies; Display; iBeacon; Integrated strategy; Location-based services; MMS; Mobile ad; Mobile advertising; Mobile at retai; Mobile marketing; Mobile search; Mobile site; Mobile web; Mobile website; Multi-media messaging; NFC; Non-profit; Omni-channel experience; Push notifications; QR code; Retailer; RM; RO
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Thumbnail image for product with reference number BEP2674
Chapter 4: Mobile Applications (Apps)
Book chapter
-
Reference no. BEP2674
Authors: Molly Garris (Johnson & Johnson); Karen Mishra (Meredith College)
Chapter from: "A Beginners Guide to Mobile Marketing"
Published by: Business Expert Press
Originally published in: 2015
Length: 27 pages
Topics: Analytics; Apps; Banners; Beacons; Brand; Case studies; Display; iBeacon; Integrated strategy; Location-based services; MMS; Mobile ad; Mobile advertising; Mobile at retai; Mobile marketing; Mobile search; Mobile site; Mobile web; Mobile website; Multi-media messaging; NFC; Non-profit; Omni-channel experience; Push notifications; QR code; Retailer; RM; RO
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Share a link: https://casecent.re/p/134218
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Thumbnail image for product with reference number BEP2677
Chapter 7: Accessing Content
Book chapter
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Reference no. BEP2677
Authors: Molly Garris (Johnson & Johnson); Karen Mishra (Meredith College)
Chapter from: "A Beginners Guide to Mobile Marketing"
Published by: Business Expert Press
Originally published in: 2015
Length: 29 pages
Topics: Analytics; Apps; Banners; Beacons; Brand; Case studies; Display; iBeacon; Integrated strategy; Location-based services; MMS; Mobile ad; Mobile advertising; Mobile at retai; Mobile marketing; Mobile search; Mobile site; Mobile web; Mobile website; Multi-media messaging; NFC; Non-profit; Omni-channel experience; Push notifications; QR code; Retailer; RM; RO
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Share a link: https://casecent.re/p/134222
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Thumbnail image for product with reference number BEP2676
Chapter 6: Mobile Advertising
Book chapter
-
Reference no. BEP2676
Authors: Molly Garris (Johnson & Johnson); Karen Mishra (Meredith College)
Chapter from: "A Beginners Guide to Mobile Marketing"
Published by: Business Expert Press
Originally published in: 2015
Length: 38 pages
Topics: Analytics; Apps; Banners; Beacons; Brand; Case studies; Display; iBeacon; Integrated strategy; Location-based services; MMS; Mobile ad; Mobile advertising; Mobile at retai; Mobile marketing; Mobile search; Mobile site; Mobile web; Mobile website; Multi-media messaging; NFC; Non-profit; Omni-channel experience; Push notifications; QR code; Retailer; RM; RO
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Share a link: https://casecent.re/p/134221
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