Subject category:
Marketing
Published by:
WHU - Otto Beisheim School of Management
Length: 12 pages
Data source: Field research
Topics:
Hair care, beauty industry; Marketing; 4P (product, price, promotion, place); Distribution strategy; Pricing; Industry analysis; Branch management; Germany; Product management; SWOT analysis (strengths, weaknesses, opportunities, threats); 5 Forces (rivalry, threat of substitutes, buyer power, supplier power, barriers to entry)
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