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Case

Reference no. 710-036-1

Subject category: Ethics and Social Responsibility

Authors: Vasudha M (Amity Research Centers)

Published by: Amity Research Centers

Published in: 2010

Length: 19 pages

Data source: Published sources

Topics: Fairtrade; Ice cream; Ethical consumerism; Ethical branding; Social commitment; Ben & Jerry's; Branding; Unilever; Entrepreneurship; Social mission; Value led sourcing; Community building; Innovation; FMCG

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Share a link: https://casecent.re/p/95640

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Compact case

Case

Reference no. 310-204-1

Subject category: Strategy and General Management

Authors: Pawan K Chugan (Nirma University); Sapna Parashar (Nirma University); Nisarg Joshi (Shri Jairambhai Patel Institute of Business Management and Computer Applications); Bhavik Panchasara (RK University)

Published in: 2010

Length: 4 pages

Data source: Field research

Topics: Ice cream; Franchisee; Ahmedabad; Gujarat; Branding; Sustainability; Entry barriers; Competition; Patronize; Outlets; Vendors; Capacity; Ice cream parlors; Marketing mix

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Case

Reference no. 320-0260-1

Subject category: Strategy and General Management

Authors: S K Kohli (Amity Research Centers)

Published by: Amity Research Centers

Published in: 2020

Length: 6 pages

Data source: Published sources

Topics: Ice cream; Brand promotion; 'Boots on the Moooo'n'; Netflix; Retail environment; Challenges

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Share a link: https://casecent.re/p/171414

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Case

Reference no. 521-0032-1

Subject category: Marketing

Authors: Marta Albors (IE Business School (Instituto de Empresa S.L))

Published by: IE Business School

Originally published in: 2021

Version: 17 June 2019

Length: 12 pages

Data source: Published sources

Topics: Strategic marketing; Entrepreneurship; Situation analysis; Segmentation; Targeting; Positioning; 4Ps; Marketing mix; Ice cream; Health trend and consumer habits; Halo Top; Haagen-Dazs; Ben & Jerry's; Unilever; Nestle

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Compact case

Case

Reference no. 317-0277-1

Subject category: Strategy and General Management

Authors: S K Kohli (Amity Research Centers); Abhijeet Poddar (Amity Research Centers)

Published by: Amity Research Centers

Published in: 2017

Length: 5 pages

Data source: Published sources

Topics: Coca-cola india pvt ltd; The Coca-Cola Company; Frozen desserts; Minute Maid; Perfect fruit; Portfolio; Diversification; Opportunties; Challenges; Competition; Ice cream

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Case

Reference no. 318-0017-1

Subject category: Strategy and General Management

Authors: Sushree Das (Amity Research Centers)

Published by: Amity Research Centers

Published in: 2018

Length: 11 pages

Data source: Published sources

Topics: Ice cream; India; Amul; Kwality Walls; Creambell; Market competition; Price war; Marketing; Advertising; Product differentiation; Innovation; Sales volume; Business strategy; Cold chain infrastructure; Business expansion

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Share a link: https://casecent.re/p/150075

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Case

Reference no. 716-0064-1

Subject category: Ethics and Social Responsibility

Authors: Vasudha M (Amity Research Centers)

Published by: Amity Research Centers

Published in: 2016

Length: 13 pages

Data source: Published sources

Topics: Ben & Jerry's; Ben Cohen; Jerry Greenfield; Unilever; Yves Couette; Social impact investing; Mergers & acquisition; Organic; Fairtrade; GMO free; Linked prosperity; B-Corporation; B-Lab; Ice cream

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Share a link: https://casecent.re/p/138297

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Case

Reference no. 313-009-1

Subject category: Strategy and General Management

Authors: K Bala Praveena (Amity Research Centers)

Published by: Amity Research Centers

Published in: 2013

Length: 12 pages

Data source: Published sources

Topics: Hatsun; Arun; Ibaco; Dairy; Industry; Organised; Un-Organised; Ice cream; Unique; Flavors; Market; Player; India; Tamilnadu; Northern region

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Case

Reference no. K5-315-504

Subject category: Economics, Politics and Business Environment

Authors: Russell Walker (Kellogg School of Management, Northwestern University); Kyle Bell (Kellogg School of Management, Northwestern University)

Published by: Kellogg School of Management

Published in: 2015

Length: 15 pages

Data source: Published sources

Topics: Competitive strategy; Cross-cultural relations; Global strategy; Globalization; International business; Risk management; Strategic positioning; Cuba; Dairy; Ice cream

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Share a link: https://casecent.re/p/132096

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Case

Reference no. 9B16A041

Subject category: Marketing

Authors: T. Sai Vijay (Indian Institute of Management Raipur); Sanjeev Prashar (Indian Institute of Management Raipur); Vinita Sahay (Indian Institute of Management Raipur)

Published by: Ivey Publishing

Originally published in: 2016

Version: 2016-09-15

Length: 14 pages

Data source: Field research

Topics: Ice cream; Brand extension; Premiumization; Premium segment; Product line extension; Marketing; Entrepreneurship; International

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Share a link: https://casecent.re/p/139255

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