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Case

Reference no. 510-054-1

Subject category: Marketing

Authors: Nathalie Spielmann (NEOMA Business School); David Menival (NEOMA Business School); Steve Charters (NEOMA Business School)

Published by: NEOMA Business School

Published in: 2010

Length: 27 pages

Data source: Field research

Topics: Promotions; Wine marketing; Global brands; Product innovation; Targeting; Market development; International marketing; France; Champagne; Luxury brands

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Share a link: https://casecent.re/p/94090

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Case

Reference no. 503-093-1

Subject category: Marketing

Authors: Christian Felzensztein (The University of Strathclyde)

Published in: 2003

Length: 18 pages

Data source: Field research

Topics: Marketing strategy; International marketing; Consumer behaviour; Wine marketing

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Share a link: https://casecent.re/p/21148

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Abridged version

Reference no. 521-0086-1B

Subject category: Marketing

Authors: Antonio Gonzalez Fernandez (IE Business School (Instituto de Empresa S.L)); Fernando Cortiñas (IE Business School (Instituto de Empresa S.L))

Published by: IE Business School

Originally published in: 2021

Version: 16 June 2020

Length: 28 pages

Data source: Field research

Topics: Georgia; Wine marketing; International marketing strategy; Country brand; Product positioning

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Share a link: https://casecent.re/p/194886

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