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Specific topic: Managing change in a global organisation
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Case
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Reference no. 503-096-1
Subject category: Marketing
Authors: Julie Verity (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 2003
Length: 28 pages
Data source: Field research
Topics: Global advertising campaign; Brand strategy; Communications strategy; Customer research; Integrated advertising campaign; Managing a global campaign; Managing change in a global organisation
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Share a link: https://casecent.re/p/21149
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Supporting video
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Reference no. 503-096-3
Subject category: Marketing
Authors: Julie Verity (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 2003
Length: 6 minutes
Data source: Field research
Topics: Global advertising campaign; Brand strategy; Communications strategy; Customer research; Integrated advertising campaign; Managing a global campaign; Managing change in a global organisation
Notes: File size 322.9MB. Click for more information.
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Share a link: https://casecent.re/p/21150
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