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Thumbnail image for product with reference number UVA-M-0784
Retail Relay (A)
Case
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Reference no. UVA-M-0784
Subject category: Marketing
Authors: Ronald T Wilcox (Darden School of Business, University of Virginia); Kelly Brandow (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2010
Version: 3 June 2014
Revision date: 25-Jul-2023
Length: 14 pages
Data source: Published sources
Topics: Customer lifetime value; Local and organic food; Promotions; Social media marketing; Marketing; Advertising & promotion; Direct & interactive marketing; Marketing research
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Share a link: https://casecent.re/p/96813
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Thumbnail image for product with reference number UVA-M-0874
nibblr: Subscription Snacking in a Digital Market
Case
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Reference no. UVA-M-0874
Subject category: Marketing
Authors: Meghan Murray (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2014
Version: 10 February 2015
Revision date: 2-Mar-2015
Length: 12 pages
Data source: Published sources
Topics: Direct to consumer; Subscription; Digital marketing; Social media; B to C; B2C; DTC; Interactive marketing; Marketing; Direct & interactive marketing; Marketing strategy & planning; Product management & new products
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Share a link: https://casecent.re/p/124116
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Thumbnail image for product with reference number UVA-M-0875
Pregnancy Pack: Branding with Adwords
Case
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Reference no. UVA-M-0875
Subject category: Marketing
Authors: Meghan Murray (Darden School of Business, University of Virginia); Meghan Guinee (Darden School of Business, University of Virginia); Emily Weinman (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2015
Version: 5 January 2015
Length: 13 pages
Data source: Published sources
Topics: Pregnancy; Nutrition; Mother; Baby; e-Commerce; Subscription; Advertising; AdWords; Campaign; Marketing; Advertising & promotion; Branding strategy; Consumer marketing; Direct & interactive marketing; Market segmentation; Marketing analysis & research; Marketing strategy & planning; Product management & new products
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Share a link: https://casecent.re/p/126112
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Thumbnail image for product with reference number UVA-M-0858
PLBsearch: Growing with Linkedin
Case
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Reference no. UVA-M-0858
Subject category: Marketing
Authors: Marian C Moore (Darden School of Business, University of Virginia); Meghan Murray (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2013
Version: 18 February 2015
Revision date: 23-Mar-2015
Length: 10 pages
Data source: Published sources
Topics: Digital marketing; B2B marketing; Social networking; Internet; Strategy; Business-to-business marketing; Recruit; Interview; Staffing; Professional staffing; HR; Human resources; Headhunter; Head hunter; LinkedIn; Linked in; Direct & interactive marketing
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Share a link: https://casecent.re/p/118830
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Thumbnail image for product with reference number UVA-M-0868
Compact case
Retail Relay (C)
Case
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Reference no. UVA-M-0868
Subject category: Marketing
Authors: Ronald T Wilcox (Darden School of Business, University of Virginia); Rajkumar Venkatesan (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2014
Version: 5 November 2015
Revision date: 11-Nov-2015
Length: 2 pages
Data source: Published sources
Topics: Customer lifetime value; Local and organic food; Churn; Customer-level purchase data; Logistic regression analysis; Marketing; Consumer behavior; Direct & interactive marketing; Marketing research
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Share a link: https://casecent.re/p/121565
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Thumbnail image for product with reference number UVA-M-0903
Starbucks's Loyalty Reigns
Case
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Reference no. UVA-M-0903
Subject category: Marketing
Authors: Meghan Murray (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2016
Version: 28 September 2016
Revision date: 7-Oct-2016
Length: 10 pages
Data source: Published sources
Topics: Mobile marketing; Apps; Social media; Payments; Loyalty; Twitter; Facebook; Marketing; Technology; Digital; Interactive; Starbucks; Direct & interactive marketing; Product management & new products; Technology and innovation management
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Share a link: https://casecent.re/p/132647
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Thumbnail image for product with reference number UVA-M-0868X1
Retail Relay (C)
Supplementary software
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Reference no. UVA-M-0868X1
Subject category: Marketing
Authors: Rajkumar Venkatesan (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2014
Version: 5 November 2015
Format: .xlsx
Data source: Published sources
Topics: Customer lifetime value; Local and organic food; Churn; Customer-level purchase data; Logistic regression analysis; Marketing; Consumer behavior; Direct & interactive marketing; Marketing research
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Share a link: https://casecent.re/p/130861
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Thumbnail image for product with reference number UVA-M-0868X2
Retail Relay (C)
Supplementary software
-
Reference no. UVA-M-0868X2
Subject category: Marketing
Authors: Rajkumar Venkatesan (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2015
Version: 5 November 2015
Format: .xlsx
Data source: Published sources
Topics: Customer lifetime value; Local and organic food; Churn; Customer-level purchase data; Logistic regression analysis; Marketing; Consumer behavior; Direct & interactive marketing; Marketing research
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Share a link: https://casecent.re/p/130862
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Thumbnail image for product with reference number UVA-M-0784X
Retail Relay (A)
Supplementary software
-
Reference no. UVA-M-0784X
Subject category: Marketing
Authors: Ronald T Wilcox (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2010
Version: 4 November 2015
Format: .xlsx
Data source: Published sources
Topics: Customer lifetime value; Local and organic food; Promotions; Social media marketing; Marketing; Advertising & promotion; Direct & interactive marketing; Marketing research
View full details
Share a link: https://casecent.re/p/133825
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