Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 32 pages
Data source: Published sources
Topics:
BiDil; NitroMed; Pharmaceutical drug patent; Heart disease; DTC (direct-to-consumer) advertising; Sales force optimisation; Multicultural marketing; Personalised medicine; Product optimisation; African American heart failure trial; Target marketing; Merck; Race-specific drug; Marketing communication; Clinical trial
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https://casecent.re/p/72080
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