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Specific topic: Value based customer transformation

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Case

Reference no. 597-039-1

Subject category: Marketing

Authors: Marika Taishoff (Imperial College London); Sandra Vandermerwe (Imperial College London)

Published in: 1997

Length: 19 pages

Data source: Field research

Topics: Strategic customer focus; Costing and pricing - new value based marketing; Relationship marketing; Value based customer transformation; Articulating 'market spaces'; Value added services

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Share a link: https://casecent.re/p/22778

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Supporting video

Reference no. 597-039-3

Subject category: Marketing

Authors: Marika Taishoff (Imperial College London); Sandra Vandermerwe (Imperial College London)

Published in: 1997

Length: 16 minutes

Data source: Field research

Topics: Strategic customer focus; Costing and pricing - new value based marketing; Relationship marketing; Value based customer transformation; Articulating 'market spaces'; Value added services

Notes: File size 1.51GB. Click for more information.

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Share a link: https://casecent.re/p/22779

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