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Specific topic: Marketing in health care
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Case
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Reference no. 504-056-1
Subject category: Marketing
Authors: Marika Taishoff (Imperial College London); Sandra Vandermerwe (Imperial College London)
Published in: 2004
Length: 19 pages
Data source: Published sources
Topics: Public sector; Customer focus; Customer satisfaction; Health care management; Marketing in health care; e-Technology in health care; e-Technology in public sector; Market orientation and public sector; Users and public sector; Users and health care; Competition and health care; Competition and public sector
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Share a link: https://casecent.re/p/20330
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