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Specific topic: Change in consumer perception
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Thumbnail image for product with reference number 513-029-1
Gitanjali Group's Brand Management Strategies
Case
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Reference no. 513-029-1
Subject category: Marketing
Authors: R Muthukumar (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2013
Length: 14 pages
Data source: Published sources
Topics: Gitanjali Group; Gitanjali jewelry vending machine; Branded jewelry; Consumer taste/preference; Change in consumer perception; Multi branding strategy; Gold and diamond jewelry; Inorganic growth; Strategy; Brand equity; Brands and branding; Tanishq; Family jewelers
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Share a link: https://casecent.re/p/114686
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Thumbnail image for product with reference number 513-068-1
Gitanjali Group's Retail Expansion Strategies
Case
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Reference no. 513-068-1
Subject category: Marketing
Authors: R Muthukumar (IBS Center for Management Research); N Prakash (IBS Center for Management Research)
Published by: IBS Case Development Center
Published in: 2013
Length: 15 pages
Data source: Published sources
Topics: Gitanjali Group; Gitanjali Jewellery Vending Machine; Organized jewellery retail; Retail expansion strategies; Change in consumer perception; Multi branding strategy; Gold and diamond jewellery; Inorganic growth strategy; Multiple format retail stores; Brands and branding; Retailing and retail; Family jewellers; Franchising; Shop-in-shop
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Share a link: https://casecent.re/p/116773
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This product has not been used yet
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