Subject category:
Knowledge, Information and Communication Systems Management
Published by:
INSEAD
Length: 24 pages
Data source: Field research
Topics:
Business transformation; On-line advertising; Internet advertising; DoubleClick; DART; On-line vs traditional advertising; Media networks; Network effects; Abacus, informediaries; Data co-operatives and data management; Catalogues companies; Privacy policies; Network dynamics; Unique technology; e-Mail and on-line marketing
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https://casecent.re/p/8268
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