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Specific topic: Paint
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Case
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Reference no. IMD-5-0555
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Brian Rogers (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2000
Version: 18.03.2003
Length: 24 pages
Data source: Field research
Topics: Paint
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Share a link: https://casecent.re/p/11882
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Case
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Reference no. IMD-3-0558
Subject category: Strategy and General Management
Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD)); Robert C Howard (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1993
Length: 20 pages
Data source: Field research
Topics: Global strategy; Paint; General management
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Share a link: https://casecent.re/p/137719
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Case
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Reference no. 9B17A008
Subject category: Marketing
Authors: Kirti Sharma (Management Development Institute (MDI), Gurgaon); Puneet Sapra (Management Development Institute (MDI), Gurgaon)
Published by: Ivey Publishing
Originally published in: 2017
Version: 2017-02-28
Length: 16 pages
Data source: Field research
Topics: Consumer behavior; Pricing; Brand relaunch; Positioning; Paint; International; Marketing
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Share a link: https://casecent.re/p/141932
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Case
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Reference no. IMD-5-0555-ES
Spanish language
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Brian Rogers (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2016
Version: 19.08.2016
Length: 25 pages
Data source: Field research
Topics: Paint
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Share a link: https://casecent.re/p/137299
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