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Case
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Reference no. E514-096-1
Spanish language
Subject category: Marketing
Authors: Claire Bastien (IE Business School (Instituto de Empresa S.L)); Teresa Serra (IE Business School (Instituto de Empresa S.L))
Published by: IE Business School
Originally published in: 2014
Version: 13 July 2010
Length: 34 pages
Data source: Field research
Topics: Sales force; Pharma; Pharmaceutical; Promotional activities; Marketing plan; Commercial plan; Launch; Novartis; Exforge; Diovan; Rasilez; Lescol; Galvus; Eucreas
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Share a link: https://casecent.re/p/124382
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