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Specific topic: Chobani
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Case
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Reference no. 321-0160-1
Subject category: Strategy and General Management
Authors: Vasudha M (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2021
Length: 5 pages
Data source: Published sources
Topics: Chobani; New product launch; Diversification; Hamdi ulukaya; Greek yogurt; Oats; Ready-to-drink coffee; US; Starbucks; Dunkins'; Cold pressed; Arabica beans; RTD coffee; Coffee creamers; Oat milk
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Share a link: https://casecent.re/p/177138
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Case
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Reference no. 320-0136-1
Subject category: Strategy and General Management
Authors: Vasudha M (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2020
Length: 6 pages
Data source: Published sources
Topics: Chobani; New product launch; Hamdi ulukaya; Greek yogurt; US; Oats; Oat milk; Alternative dairy products; Plant based milk; Advertising; Dannon; Dean Foods; Oatly; La Colombe; Almost Milk; Advertising campaign; Ooh; Mainstream
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Share a link: https://casecent.re/p/169488
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Case
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Reference no. 519-0012-1
Subject category: Marketing
Authors: Munmun Samantarai (IBS Center for Management Research); Indu Perepu (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2019
Length: 15 pages
Data source: Published sources
Topics: Chobani; Brand repositioning; Brand reinvention; Brand sustainability; Brand management; Product positioning; Product reposition; Branding; Rejuvenation; Disruption
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Share a link: https://casecent.re/p/159645
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Case
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Reference no. 722-0068-1
Subject category: Ethics and Social Responsibility
Authors: Vasudha M (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2022
Length: 15 pages
Data source: Published sources
Topics: Ethics; Social responsibility; Chobani; Hamdi ulukaya; US; Turkey; Immigrant; Greek yogurt; Refugees; Wellness; Experiential marketing; Disruption; Innovation; Food industry; Dairy processing
Tags: UN Sustainable Development Goals (UN SDGs): Goal 3: Good health and well-being
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Share a link: https://casecent.re/p/187046
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Case
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Reference no. 317-0272-1
Subject category: Strategy and General Management
Authors: Vasudha M (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2017
Length: 17 pages
Data source: Published sources
Topics: Chobani; Hamdi ulukaya; Turkey; US; Greek yogurt; Yogurt; General Mills; Yoplait; Dannon; Danone; Oikos; Fage; Entrepreneurship; Competitive strategy; Branding
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Share a link: https://casecent.re/p/145710
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Case
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Reference no. RS317-0272-1
Serbian language
Subject category: Strategy and General Management
Authors: Vasudha M (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2017
Length: 19 pages
Data source: Published sources
Topics: Chobani; Hamdi ulukaya; Turkey; US; Greek yogurt; Yogurt; General Mills; Yoplait; Dannon; Danone; Oikos; Fage; Entrepreneurship; Competitive strategy; Branding
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Share a link: https://casecent.re/p/160589
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