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Specific topic: Aggressive marketing
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Thumbnail image for product with reference number 310-242-1
Indian Mobile Handset Brands Taking on Their International Rivals: Survival in a Competitive Landscape?
Case
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Reference no. 310-242-1
Subject category: Strategy and General Management
Authors: Shalu Bindal (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2010
Length: 15 pages
Data source: Published sources
Topics: Mobile industry; Telecom; Nokia; Micromax; Local players; Aggressive marketing; Innovation; Competition; Distribution model; Taiwan mediatek; Low pricing; Brand building; Cellular penetration; China; Manufacturing base
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Share a link: https://casecent.re/p/97799
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Thumbnail image for product with reference number 322-0376-1
McLaren to Tap India's Price-sensitive Luxury Car Market
Case
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Reference no. 322-0376-1
Subject category: Strategy and General Management
Authors: Rika Misra (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2022
Length: 11 pages
Data source: Published sources
Topics: McLaren automotive; High net worth individuals; McLaren cars; Economic growth; Formula 1 race; COVID-19; Financial crisis; McLaren technology centre; Expansion strategy; Hybrid car; Retail; Aggressive marketing; Promotional strategies; Luxury car
Tags: UN Sustainable Development Goals (UN SDGs): Goal 12: Responsible consumption and production
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Share a link: https://casecent.re/p/188350
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Thumbnail image for product with reference number 517-0042-1
P&G's Pampers: Promoting Inclusive Parenting
Case
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Reference no. 517-0042-1
Subject category: Marketing
Authors: Sonia Kataria (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2017
Length: 11 pages
Data source: Published sources
Topics: Disposable diaper market; P&G; Pampers; Mamy Poko pants; Huggies; Mass market brand; Brand management; Breaking the clutter; Inclusive parenting; #ItTakes2; Conventional marketing; Father's involvement; P&G hygiene and healthcare and P&G home products; Wipro babysoft diaper; Aggressive marketing
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Share a link: https://casecent.re/p/142489
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Thumbnail image for product with reference number W28658
Liquid Death: Water Made Metal
Case
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Reference no. W28658
Subject category: Strategy and General Management
Authors: Anne Wilson (The Wharton School, University of Pennsylvania); Kelly Goldsmith (Owen Graduate School of Management, Vanderbilt University); Kaylee Tao (University of Pennsylvania)
Published by: Ivey Publishing
Originally published in: 2022
Version: 2022-08-25
Length: 9 pages
Data source: Published sources
Topics: Marketing; Brand; Sustainability; Aggressive marketing; Packaging; Targeting; Product development; Brand positioning; Guerilla marketing; Influencer marketing; Celebrity partnership; Brand partnership; Brand image; Brand building; Image-based advertising
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Share a link: https://casecent.re/p/186714
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