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Specific topic: Positive marketing
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Case
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Reference no. 516-0060-1
Subject category: Marketing
Authors: Sonia Kataria (Amity Research Centers); A.Saravanan Naidu (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2016
Length: 12 pages
Data source: Published sources
Topics: Insurance industry; Life Insurance market; Post Liberalisation; Celebrate life theme; Positive marketing; Negative marketing; Crowded market; Brand journey; Advertising; Fulfil every wish; ICICI Prudential Life; Bajaj Allianz Life Insurance; HDFC Standard Life Insurance; and SBI Life Insurance
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Share a link: https://casecent.re/p/134331
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