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Case
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Reference no. 311-067-1
Subject category: Strategy and General Management
Authors: Sushuma Gunupudi (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2011
Length: 14 pages
Data source: Published sources
Topics: L'Oreal Paris; Maybelline NY; Garnier; Giorgio Armani; Diesel; Personal care; Beauty care; Brand repositioning; HUL; Procter & Gamble (P&G); Men grooming; Emami; Dabur; Hair colour; Garnier ultra doux
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Case
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Reference no. 511-036-1
Subject category: Marketing
Authors: Sadasivan Bhaskaran (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2011
Length: 17 pages
Data source: Published sources
Topics: Godrej Secure; Security equipment manufacturer; Godrej consumer products; Diversification; Sara Lee; Tura; Cinthol; Hershey; Translektra; Acquisition; Market expansion; Personal care; Household care; Hair wash; Insecticides
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Case
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Reference no. 411-070-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Suchitra Mohanty (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2011
Length: 15 pages
Data source: Published sources
Topics: ITC; Deveshwar; BAT; e-Choupal; FMCG; Conglomerate; Leadership; Tobacco; Wills; Lifestyle retailing; Personal care; Padma Bhusan; Unilever; Procter & Gamble; India
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Share a link: https://casecent.re/p/103420
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Case
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Reference no. 511-069-1
Subject category: Marketing
Authors: Debapratim Purkayastha (IBS Center for Management Research); Anita Pansari (IBS Center for Management Research); Syeda Maseeha Qumer (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2011
Length: 17 pages
Data source: Published sources
Topics: Consumer behaviour; Brand management; Target marketing; Marketing communication; Brand extensions; Brand positioning; Product portfolio; Feminine brand; Brand personality; Personal care; Men’s grooming market; Unilever
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Share a link: https://casecent.re/p/104800
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Case
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Reference no. 321-0214-1
Subject category: Strategy and General Management
Authors: Rika Misra (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2021
Length: 11 pages
Data source: Published sources
Topics: Cosmetics brand; SUGAR Cosmetics; COVID-19; Consumer behaviour; Retail; e-Commerce; Personal care; Subscription-based model; FMCG; Performance marketing; Brand marketing; Content marketing
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Case
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Reference no. 821-0109-1
Subject category: Entrepreneurship
Authors: Vasudha M (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2021
Length: 6 pages
Data source: Published sources
Topics: Growth challenges; Organic; Ayurvedic; Natural; Personal care; Beauty brand; Anju Anand; Ashima Anand; Aakash Anand; Direct to consumer brand; Online brand; e-Commerce; Non-toxic; Affordable brand
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Case
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Reference no. 323-0009-1
Subject category: Strategy and General Management
Authors: Rika Misra (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2023
Length: 10 pages
Data source: Published sources
Topics: Dabur; Feminine hygiene; Gender bias; Direct-to-consumer; e-Commerce; Environment-friendly; COVID-19; Distribution network; Biodegradable; Sanitary napkins; Social commerce; Coronavirus; Digital; Personal care
Tags: UN Sustainable Development Goals (UN SDGs): Goal 12: Responsible consumption and production
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Share a link: https://casecent.re/p/188760
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Case
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Reference no. 317-0125-1
Subject category: Strategy and General Management
Authors: Sushree Das (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2017
Length: 12 pages
Data source: Published sources
Topics: Dabur; India; FMCG; Market competition; Ayurvedic; Patanjali; Health care; Personal care; Sanjeev Duggal; Burman family; Professional corporate; Leadership; Inorganic growth; HUL; Profit
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Share a link: https://casecent.re/p/143088
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Case
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Reference no. 315-185-1
Subject category: Strategy and General Management
Authors: Subhankar Dutta (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2015
Length: 14 pages
Data source: Published sources
Topics: Ayurveda; Medicinal plant; Disease; Forest; Tourism; FMCG; Personal care; Brand; Sales growth; Kiosk; Rural empowerment; Swadeshi product; Cost; Advertisement; e-Commerce
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Case
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Reference no. 312-242-1
Subject category: Strategy and General Management
Authors: Hellmut Schutte (China Europe International Business School (CEIBS)); Wei Yang (China Europe International Business School (CEIBS)); Liang Dong (China Europe International Business School (CEIBS))
Published by: China Europe International Business School
Originally published in: 2012
Revision date: 11-Nov-2013
Length: 20 pages
Data source: Field research
Topics: Herborist, Shanghai Vive; Skin care; Personal care; Cosmetics; Fast moving consumer goods (FMCG); Strategy; Branding; Competition; China; Sephora; Shanghai Jahwa; State owned enterprise (SOE)
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Case
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Reference no. SM-1762-E
Subject category: Strategy and General Management
Authors: Mike Rosenberg (IESE Business School); María de Oca (Independent Author); Isaac Sastre Boquet (IESE Business School)
Published by: IESE Business School
Originally published in: 2024
Version: 8/3/24
Length: 18 pages
Data source: Generalised experience
Topics: Beauty; Cosmetic; Marketing; Personal care; Product launches; Relaunch; Sustainability
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Case
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Reference no. W33355
Subject category: Strategy and General Management
Authors: Vinit Vijay Dani (Vignana Jyothi Institute of Management); Ramesh Avadhanam (Vignana Jyothi Institute of Management)
Published by: Ivey Publishing
Originally published in: 2023
Version: 2023-10-26
Length: 15 pages
Data source: Field research
Topics: Wellness industry; Holistic healing; Ayurvedic texts; Agnihotra; Vedic tradition; Agnihotra ash; Eco-friendly products; Personal care; Distribution network; Branding; Competitive advantage; SWOT; Personal branding; Purpose-driven branding; Innovation in wellness industry
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Case
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Reference no. C312-242-1
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Hellmut Schutte (China Europe International Business School (CEIBS)); Wei Yang (China Europe International Business School (CEIBS)); Liang Dong (China Europe International Business School (CEIBS))
Published by: China Europe International Business School
Originally published in: 2012
Revision date: 11-Nov-2013
Length: 18 pages
Data source: Field research
Topics: Herborist, Shanghai Vive; Skin care; Personal care; Cosmetics; Fast moving consumer goods (FMCG); Strategy; Branding; Competition; China; Sephora; Shanghai Jahwa; State owned enterprise (SOE)
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Share a link: https://casecent.re/p/111449
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