Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 15 pages
Data source: Published sources
Topics:
Retail marketing; Hyperlocal marketing strategy; Entrepreneurial ethics; Disruptive business model; Customer expectation of service; Product positioning; Marketing strategy formulation; Kalyan jewelers; Celebrity endorsement; Indian jewelry market; Brand management; National brand identity; Customer service; Customer loyalty and trust; Global strategy
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https://casecent.re/p/165181
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