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Case
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Reference no. 521-0061-1
Subject category: Marketing
Authors: Sushree Das (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2021
Length: 5 pages
Data source: Published sources
Topics: Dance marketing; Lekhinee Desai; Traditional saree; Indian ethnic wear; Handicrafts; Handlooms; Business strategy; Sustainable fashion; Make in India; Online sales; Cash on delivery; Rural artisan; Customer engagement; Classical dance; Relatability factor
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Share a link: https://casecent.re/p/177136
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Case
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Reference no. IMD-7-2249
Subject category: Strategy and General Management
Authors: Goutam Challagalla (International Institute for Management Development (IMD)); Philip Charles Zerrillo (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2021
Version: 13.04.2022
Length: 15 pages
Data source: Field research
Topics: Strategy development; Execution; Transformation; Digital transformation; Retail; Online sales; Online shopping; e-Commerce; Strategy deployment
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Share a link: https://casecent.re/p/184446
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Case
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Reference no. IMD-7-2287
Subject category: Strategy and General Management
Authors: Goutam Challagalla (International Institute for Management Development (IMD)); Philip Charles Zerrillo (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2021
Version: 14.04.2022
Length: 11 pages
Data source: Field research
Topics: Strategy development; Strategy deployment; Execution; Transformation; Digital transformation; Retail; e-Commerce; Online sales; Online shopping
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Case
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Reference no. 322-0177-1
Subject category: Strategy and General Management
Authors: K Arun Kumar (Amity Research Centers); Vasudha M (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2022
Length: 6 pages
Data source: Published sources
Topics: Omnichannel; Multiple channel approach; BigBasket; Fresho; Tatas; Tata Group; India; Grocery market; COVID-19 pandemic; Online sales; e-Commerce; Karnataka; Reliance; Amazon; Hari Menon
Tags: UN Sustainable Development Goals (UN SDGs): Goal 12: Responsible consumption and production
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Share a link: https://casecent.re/p/184748
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Case
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Reference no. 320-0258-1
Subject category: Strategy and General Management
Authors: K Arun Kumar (Amity Research Centers); Vasudha M (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2020
Length: 6 pages
Data source: Published sources
Topics: Acquisition strategy; Marico; India; Beardo; VCats; Male grooming market; FMCG market; Set Wet; Parachute Advansed; e-Commerce; Online sales; Saugata Gupta; Ashutosh Valani; Zed
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Share a link: https://casecent.re/p/171412
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Case
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Reference no. 321-0076-1
Subject category: Strategy and General Management
Authors: Rika Misra (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2021
Length: 7 pages
Data source: Published sources
Topics: Amazon; e-Commerce; Smart TV; Pricing strategy; Smartphone market; Digital payments; Online sales; Flipkart; Direct-to-consumer; AmazonBasics; Brand recognition
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Case
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Reference no. CCW220202
Subject category: Knowledge, Information and Communication Systems Management
Authors: Nelson M. Fraiman (Columbia Business School, Columbia University); Angela Quintero (Columbia Business School, Columbia University); Lina Santos (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2021
Version: September 22, 2021
Length: 14 pages
Data source: Field research
Topics: Argentina; Colombia; Mexico; Car insurance; Sales force management; Online sales; Lead conversion; Customer acquisition; Latin America; South America; Customer service
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Case
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Reference no. UVA-OM-1776
Subject category: Production and Operations Management
Authors: Timothy M Laseter (Darden School of Business, University of Virginia); Doug Thomas (Darden School of Business, University of Virginia); Gerry Yemen (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2022
Version: 21 December 2022
Length: 16 pages
Data source: Field research
Topics: e-Commerce; Auto parts; Private equity; Acquisition; Roll up; Replatform; Supply chain; Aggregator strategy; Online platform; Online sales; Call centers; Sales support; Competition; Positioning; Direct to consumer (DTC)
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Case
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Reference no. UVA-G-0636
Subject category: Strategy and General Management
Authors: Jenny Mead (Darden School of Business, University of Virginia); Bidhan Parmar (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2014
Version: 7 October 2019
Revision date: 28-Oct-2019
Length: 6 pages
Data source: Published sources
Topics: Market share; Market research; Market trends; In-store sales; Online sales; Pets; Marketing; Consumer behavior
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Share a link: https://casecent.re/p/121564
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