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Case
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Reference no. 520-0035-1
Subject category: Marketing
Authors: Vasudha M (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2020
Length: 6 pages
Data source: Published sources
Topics: Google; Mobile marketing; Mobile marketing tools; Local campaigns; Shopping campaigns; Google maps; YouTube; Google display network; Google search network; Localisation tools; Businesses; Retailers; Local inventory ads
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Share a link: https://casecent.re/p/168810
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Compact case
Case
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Reference no. CCW220411
Subject category: Strategy and General Management
Authors: Kathryn Rudie Harrigan (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2022
Version: February 1, 2022
Length: 4 pages
Data source: Published sources
Topics: Corporate growth; Organizational development; Corporate shape; Organizational structures; Systems; Processes; Diversification; Controls; Corporate contributions; Businesses; Strategy
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Share a link: https://casecent.re/p/187255
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Case
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Reference no. 923-0022-1
Subject category: Knowledge, Information and Communication Systems Management
Authors: Garima Ratna (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2023
Length: 15 pages
Data source: Published sources
Topics: Generative AI; ChatGPT; Businesses; Disruptor; Investments; Economic; Value; Ethics; Data
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Share a link: https://casecent.re/p/193299
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New product
Case
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Reference no. 725-0013-1
Subject category: Ethics and Social Responsibility
Authors: Garima Ratna (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2025
Length: 15 pages
Data source: Published sources
Topics: Generative AI; Gen AI; Dr Hinton; Ethics; Guardrails; Regulations; Six-month; Moratorium; Elon Musk; Communities; Businesses; AI arms race
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Share a link: https://casecent.re/p/205345
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