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Case
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Reference no. W26299
Subject category: Knowledge, Information and Communication Systems Management
Authors: Ning Su (Ivey Business School, Western University); Yang Chen (Southwestern University of Finance and Economics); Qi Song (Ivey Publishing, Western University); Si Shi (Southwestern University of Finance and Economics); Carol Hsu (The University of Sydney)
Published by: Ivey Publishing
Originally published in: 2021
Version: 2021-12-13
Length: 21 pages
Data source: Published sources
Topics: Cultural tourism; Smart tourism; Digital transformation; Digital marketing; Information systems; General management/strategy
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Share a link: https://casecent.re/p/182113
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Case
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Reference no. W33347
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Qi Song (Ivey Publishing, Western University); Yang Chen (Southwestern University of Finance and Economics); Si Shi (Southwestern University of Finance and Economics); Carol Hsu (The University of Sydney); Ning Su (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2021
Version: 2021-06-10
Length: 23 pages
Data source: Published sources
Topics: Cultural tourism; Smart tourism; Digital transformation; Digital marketing; General management; Information systems
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Share a link: https://casecent.re/p/189259
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