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Specific topic: Yeezy
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There Is No Such Thing as Bad Publicity? Managing Brands, Partnerships, and Reputation with Controversial Celebrities: The Adidas-Kanye West Saga
Case
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Reference no. 325-0089-1
Subject category: Strategy and General Management
Authors: Bart Claus (IESEG School of Management); Maximiliano Marzetti (IESEG School of Management)
Published in: 2025
Length: 7 pages
Data source: Published sources
Topics: Public relations (PR); Brand management; Crisis management; Reputation management; Public relations; Kanye West; Morality Clause; Legal and contractual risks; Yeezy; Intellectual property; Celebrity / product endorsement; Contract Law; Ethical and legal dilemma; adidas; Brand ambassador
Tags: UN Sustainable Development Goals (UN SDGs): Goal 12: Responsible consumption and production
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Share a link: https://casecent.re/p/206583
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