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Specific topic: Repositioning
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Thumbnail image for product with reference number 309-298-4
Lifebuoy in India: Product Life Cycle Strategies
Structured assignment
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Reference no. 309-298-4
Subject category: Strategy and General Management
Authors: Nagendra V Chowdary (IBS Case Development Center); Vedadri Chiranjeevi Chilakamarri (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 20 pages
Data source: Published sources
Topics: Lifebuoy; Product life cycle; Brand life cycle; Product; Brand; Marketing strategies; Hindustan Lever; Indian soap industry; Carbolic soap; Lifebuoy Swasthya Chetna; Brand rejuvenation; Brand management; Extending the product life cycle; Stages in PLC; Repositioning
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Thumbnail image for product with reference number 309-298-1
Lifebuoy in India: Product Life Cycle Strategies
Case
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Reference no. 309-298-1
Subject category: Strategy and General Management
Authors: Vedadri Chiranjeevi Chilakamarri (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 12 pages
Data source: Published sources
Topics: Lifebuoy; Product life cycle; Brand life cycle; Product; Brand; Marketing strategies; Hindustan Lever; Indian soap industry; Carbolic soap; Lifebuoy Swasthya Chetna; Brand rejuvenation; Brand management; Extending the product life cycle; Stages in PLC; Repositioning
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Thumbnail image for product with reference number 309-335-4
Indian FMCG Player Dabur: Repositioning Its 'Real Activ'
Structured assignment
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Reference no. 309-335-4
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Shivale Korra (IBS Case Research Center (IBS CRC)); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 2 pages
Data source: Published sources
Topics: Dabur; India; FMCG (fast moving consumer goods); Real Activ; Tropicana; Fruit juice segment; Indian functional foods; Health drinks market; Repositioning; Ayurveda; Chayawanprash; Packaged food / juice; Real fruit juice; Branded products; Minute Maid
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Share a link: https://casecent.re/p/92222
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Thumbnail image for product with reference number 309-335-1
Indian FMCG Player Dabur: Repositioning Its 'Real Activ'
Case
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Reference no. 309-335-1
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Shivale Korra (IBS Case Research Center (IBS CRC)); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 13 pages
Data source: Published sources
Topics: Dabur; India; FMCG (fast moving consumer goods); Real Activ; Tropicana; Fruit juice segment; Indian functional foods; Health drinks market; Repositioning; Ayurveda; Chayawanprash; Packaged food / juice; Real fruit juice; Branded products; Minute Maid
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Share a link: https://casecent.re/p/92221
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Thumbnail image for product with reference number 509-120-1
Godrej No 1 at 3rd Position in Indian Soap Market: Trail Blazer in Brand Relaunch
Case
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Reference no. 509-120-1
Subject category: Marketing
Authors: Saradhi Kumar Gonela (IBS Case Development Center); Kumar Gambhiraopet (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 14 pages
Data source: Published sources
Topics: Market positioning; Repositioning; Repositioning strategies; Brand relaunch; Market segmentation; Marketing mix; Brand management strategies; Neo Promotion; Customised segmentation; Market targeting; Brand re-positioning; TFM (total fatty matter); Godrej
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Share a link: https://casecent.re/p/92674
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Thumbnail image for product with reference number 509-120-4
Godrej No 1 at 3rd Position in Indian Soap Market: Trail Blazer in Brand Relaunch
Structured assignment
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Reference no. 509-120-4
Subject category: Marketing
Authors: Saradhi Kumar Gonela (IBS Case Development Center); Kumar Gambhiraopet (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 16 pages
Data source: Published sources
Topics: Market positioning; Repositioning; Repositioning strategies; Brand relaunch; Market segmentation; Marketing mix; Brand management strategies; Neo Promotion; Customised segmentation; Market targeting; Brand re-positioning; TFM (total fatty matter); Godrej
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Thumbnail image for product with reference number 510-026-1
Canadian Club: Repositioning a Dormant Brand
Case
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Reference no. 510-026-1
Subject category: Marketing
Authors: Debapratim Purkayastha (IBS Center for Management Research); Monjori Samanta (IBS Center for Management Research); Hadiya Faheem (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2010
Length: 19 pages
Data source: Published sources
Topics: Consumer behaviour; Market research; Ethnographic investigation; Personality; Performance imagery; User imagery; Personal drive imagery; Need state imagery; Psychological drives; Positioning; Repositioning; Retro-themed campaign; Brand awareness; Brand image; Advertising
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Thumbnail image for product with reference number 511-010-1
Bharti Airtel's Makeover Exercise: A Strategic Shift in Brand Positioning?
Case
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Reference no. 511-010-1
Subject category: Marketing
Authors: A.Saravanan Naidu (Amity Research Centers); K Bhagyalakshmi (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2011
Length: 18 pages
Data source: Published sources
Topics: Airtel; Sunil Bharti Mittal; Indian telecom industry; Wireless; Telecommunication; Repositioning; Rebranding; 3G; Global expansion; Marketing strategies; Promotional campaigns; Value added services; Airtel logo; Brand identity; Acquisitions
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Share a link: https://casecent.re/p/99760
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Thumbnail image for product with reference number 306-496-1
McDonald's Redesigning of Outlets: Change for the Better?
Case
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Reference no. 306-496-1
Subject category: Strategy and General Management
Authors: Doris Rajakumari John (ICFAI Business School, Chennai); B Anand Rao (ICFAI Business School, Ahmedabad); Sandeep Varma (ICFAI Business School, Chennai); S Bhaskaran (ICFAI Business School, Chennai); Krishna Kumar (ICFAI Business School, Chennai)
Published by: IBS Research Center
Published in: 2006
Length: 26 pages
Data source: Published sources
Topics: McDonald's; Redesign; Retail chain; Fast food stores; Plan to win; Repositioning; Franchise; Branding; Makeover; Brand attributes; Strategy; Target customer; Retailing; Brand equity; Store revamping
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Share a link: https://casecent.re/p/69650
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Thumbnail image for product with reference number 304-452-4
Global Branding Strategies of LG Electronics
Structured assignment
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Reference no. 304-452-4
Subject category: Strategy and General Management
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); Pasupuleti Girija Swaraj (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 17 pages
Data source: Published sources
Topics: LG Electronics (LG); Global branding of LG; Rebranding of Goldstar; Global branding strategy; Consumer electronic industry; South Korean chaebols; Repositioning; White goods; Brand development; Whirlpool; Samsung
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Share a link: https://casecent.re/p/72019
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Thumbnail image for product with reference number 504-054-4
Electrolux in India: Branding Blues
Structured assignment
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Reference no. 504-054-4
Subject category: Marketing
Authors: Mercy Mathew (IBS Case Development Center); - Sushma (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 16 pages
Data source: Published sources
Topics: Electrolux; Consumer electronics in India; Rajeev Karwal; Kelvinator; Multibranding strategy; Umbrella branding; Turnaround; Ram S Ramsundar; Repositioning; Rebranding
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Share a link: https://casecent.re/p/74258
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Thumbnail image for product with reference number 506-206-1
The Maggi Brand in India: Brand Extension and Repositioning
Case
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Reference no. 506-206-1
Subject category: Marketing
Authors: Saji Sam George (IBS Center for Management Research); Smitha Moganty (IBS Center for Management Research); Shirisha Regani (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2006
Length: 17 pages
Data source: Published sources
Topics: Maggi; Nestle India Ltd; Instant noodles; Brand extension; Repositioning; Indian FCMG (fast moving consumer goods) market; Health and wellness company; Product extension; Instant soups; Brand management; Ready-to-eat foods; Advertising
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Share a link: https://casecent.re/p/70224
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Thumbnail image for product with reference number 508-125-1
P&G: Reviving Hair Care Brand 'Herbal Essences' Through Rebranding
Case
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Reference no. 508-125-1
Subject category: Marketing
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Nidhi Mathen (ICFAI Business School, Ahmedabad); Kerani Suresh (IBS Case Development Center); Sandhya Hotchandani (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 7 pages
Data source: Published sources
Topics: P&G (Procter and Gamble); Herbal Essences; Rebranding; Marketing strategy; Brand restructuring; Word-of-mouth; L'Oreal; Conventional advertising; Brand building; Brand revival; Fast moving consumer goods (FMCG); Hair care category; Repackaging; Design innovation; Repositioning
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Share a link: https://casecent.re/p/85985
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Thumbnail image for product with reference number 508-125-4
P&G: Reviving Hair Care Brand 'Herbal Essences' Through Rebranding
Structured assignment
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Reference no. 508-125-4
Subject category: Marketing
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Nidhi Mathen (ICFAI Business School, Ahmedabad); Kerani Suresh (IBS Case Development Center); Sandhya Hotchandani (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: P&G (Procter and Gamble); Herbal Essences; Rebranding; Marketing strategy; Brand restructuring; Word-of-mouth; L'Oreal; Conventional advertising; Brand building; Brand revival; Fast moving consumer goods (FMCG); Hair care category; Repackaging; Design innovation; Repositioning
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Share a link: https://casecent.re/p/85986
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Thumbnail image for product with reference number 509-011-1
Branded Indian Snacks Market: Case of PepsiCo's 'Kurkure'
Case
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Reference no. 509-011-1
Subject category: Marketing
Authors: Dorin Parmar (ICFAI Business School, Ahmedabad); Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Kerani Suresh (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 11 pages
Data source: Published sources
Topics: Indian snacks and savoury market; Brand communications; Snacking habits of Indians; Haldirams; Repositioning; Brand recall; Food processing sector, India; Ready to eat packaged foods, India; PepsiCo India; Mindset segmentation of India
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Share a link: https://casecent.re/p/87255
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Thumbnail image for product with reference number 509-011-4
Branded Indian Snacks Market: Case of PepsiCo's 'Kurkure'
Structured assignment
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Reference no. 509-011-4
Subject category: Marketing
Authors: Dorin Parmar (ICFAI Business School, Ahmedabad); Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Kerani Suresh (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 2 pages
Data source: Published sources
Topics: Indian snacks and savoury market; Brand communications; Snacking habits of Indians; Haldirams; Repositioning; Brand recall; Food processing sector, India; Ready to eat packaged foods, India; PepsiCo India; Mindset segmentation of India
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Thumbnail image for product with reference number 309-086-4
Samsung in India: Brand Building Through Customer Service
Structured assignment
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Reference no. 309-086-4
Subject category: Strategy and General Management
Authors: Priti Krishnan (IBS Case Development Center); Shreya Tantia (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 12 pages
Data source: Published sources
Topics: Rebranding; Repositioning; Strategic positioning; Conglomerate; Branding; Network operator; Retail; Diversification; Vision; Airtel; Bharti; Bharti Televentures
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