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Case
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Reference no. 304-406-1
Subject category: Strategy and General Management
Authors: J Michael Geringer (California Polytechnic State University, San Luis Obispo); Makku Jarvinen (LAB University of Applied Sciences); Benjamin Roszczewski (Aalto University School of Business)
Published by: Aalto University School of Economics (formerly HSE)
Published in: 2004
Length: 30 pages
Data source: Published sources
Topics: Technology management; 3G (third generation); Wireless services (advanced); Commercial potential; Operations efficiency; 3G infrastructure; Broadband; Customer-oriented; Market-oriented; Services provider; License auctions; Marketing strategy; Operator services; International expansion; Government role in 3G strategy
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Share a link: https://casecent.re/p/19950
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Case
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Reference no. 524-0099-1
Subject category: Marketing
Authors: Yi Lu (China Europe International Business School (CEIBS)); Hua Zhang (China Europe International Business School (CEIBS)); Xiayan Huang (China Europe International Business School (CEIBS))
Published by: China Europe International Business School
Originally published in: 2024
Version: 2024-06-28
Length: 12 pages
Data source: Published sources
Topics: Pricing; Subscription model; Fitness; Expansion; Service; Market positioning; Market segmentation; Cost-based; Perceived value; Market-oriented
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Share a link: https://casecent.re/p/201450
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