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Specific topic: Promotion activities
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Case
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Reference no. 506-134-1
Subject category: Marketing
Authors: R Rajagopalan (T A Pai Management Institute); Nikhil Sharma (T A Pai Management Institute); Prasad Gopalan (T A Pai Management Institute); S Ramprasad (T A Pai Management Institute); Reshma Khan (T A Pai Management Institute)
Published in: 2006
Length: 19 pages
Data source: Field research
Topics: Rasi Foods Limited (RFL); Supreme Chilled Chicken (SCC) Division; Indian poultry industry; Dominance of live bird market; Planning for operations; Sales forecasting; Feed supply planning; Production process; Product offering and pricing; Distribution and retailing; Home delivery system (HDS); Promotion activities; Contract framing operations; Broiler performance record; Production report
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Share a link: https://casecent.re/p/69281
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Case
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Reference no. 521-0092-1
Subject category: Marketing
Authors: Gursimranjit Singh (Lovely Professional University); Shamily Jaggi (Lovely Professional University)
Originally published in: 2021
Length: 9 pages
Data source: Published sources
Topics: Digital marketing; Promotional strategies; Marketing; Advertising; Branding; Promotion; Promotion activities; Advertisement campaigns; Advertisement efforts; Promotion decisions; Promotion campaign; Company brand strategy; Company expansion; Brand advertising; Brand appeal
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Share a link: https://casecent.re/p/179254
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