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Specific topic: Business-to-business (B2B) marketing
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Case
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Reference no. 510-081-1
Subject category: Marketing
Authors: Debapratim Purkayastha (IBS Center for Management Research); Hadiya Faheem (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2010
Length: 22 pages
Data source: Published sources
Topics: Component branding; Channel marketing; Business-to-business (B2B) marketing; Behavioural segmentation; Consumer marketing; Branding; Advertising; Value-added resellers; OEM; Channel partnerships; Global channel marketing; Fusion Partner Program; Vision Campaign
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Share a link: https://casecent.re/p/95467
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Compact case
Case
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Reference no. 502-061-1
Subject category: Marketing
Authors: Darrell Barnes (Oberthur Card Systems (OCS)); Miklos Sarvary (INSEAD)
Published by: INSEAD
Published in: 2002
Length: 3 pages
Data source: Field research
Topics: Competitive bidding; Price negotiations; Business-to-business (B2B) marketing
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Share a link: https://casecent.re/p/8225
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Case
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Reference no. IMD-3-2430
Subject category: Strategy and General Management
Authors: Winter Nie (International Institute for Management Development (IMD)); Wolfgang Ulaga (International Institute for Management Development (IMD)); Athanasios Kondis (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2014
Version: 10.06.2014
Length: 8 pages
Data source: Field research
Topics: Organizational change; Change management; Business-to-business (B2B); Strategy; Business-to-business (B2B) marketing; Automation technology; Power technology; Process automation; Turbocharging system
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Compact case
Case
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Reference no. IMD-3-2431
Subject category: Strategy and General Management
Authors: Winter Nie (International Institute for Management Development (IMD)); Wolfgang Ulaga (International Institute for Management Development (IMD)); Athanasios Kondis (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2014
Version: 10.06.2014
Length: 5 pages
Data source: Field research
Topics: Organizational change; Change management; Business-to-business (B2B); Strategy; Business-to-business (B2B) marketing; Automation technology; Power technology; Process automation; Turbocharging system
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Case from journal
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Reference no. NAC3523
Subject category: Marketing
Authors: Bruce C Bailey (Otterbein College); Michael A Levin (Otterbein College)
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 2015
Length: 19 pages
Data source: Field research
Topics: Business-to-business (B2B) marketing; Entrepreneurial management; Marketing management; Marketing strategy; New product marketing; Retail
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Share a link: https://casecent.re/p/130311
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Case
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Reference no. 9B12A001
Subject category: Marketing
Authors: Niraj Dawar (Ivey Business School, Western University); Ramasastry Chandrasekhar (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-02-17
Length: 13 pages
Data source: Field research
Topics: Non-product innovation; Sustainability; Alternative energy; Business-to-business (B2B) marketing; Customer segmentation; Cleantech, India
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Share a link: https://casecent.re/p/107378
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Supporting video
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Reference no. IMD-5-0762-V
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD)); Martin Roth (University of South Carolina)
Published by: International Institute for Management Development (IMD)
Published in: 2011
Length: 21 minutes
Data source: Field research
Topics: Business-to-business (B2B) marketing; B2B marketing; Industrial marketing; Branding; Global branding; Acquisition integration
Notes: File size 1.97GB. Click for more information.
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Case
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Reference no. C393-113-1
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Pierre Dussauge (HEC Paris); Bernard Garrette (HEC Paris)
Published in: 1993
Length: 15 pages
Data source: Field research
Topics: Strategic alliance; Global industries; High technology; Project management; Business-to-business (B2B) marketing
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Share a link: https://casecent.re/p/71903
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Case
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Reference no. IMD-5-0762-ES
Spanish language
Subject category: Marketing
Authors: Martin Roth (University of South Carolina); Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2017
Version: 20.02.2017
Length: 18 pages
Data source: Field research
Topics: Business-to-business (B2B) marketing; B2B marketing; Industrial marketing; Branding; Global branding; Acquisition integration
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Share a link: https://casecent.re/p/141278
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Compact case
Case
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Reference no. IMD-5-0763-ES
Spanish language
Subject category: Marketing
Authors: Martin Roth (University of South Carolina); Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2017
Version: 20.02.2017
Length: 4 pages
Data source: Field research
Topics: Business-to-business (B2B) marketing; B2B marketing; Industrial marketing; Branding; Global branding; Acquisition integration
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Supporting video
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Reference no. IMD-5-0792-V
Subject category: Marketing
Authors: Martin Roth (University of South Carolina); Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2013
Length: 11 minutes
Data source: Field research
Topics: Marketing strategy; International marketing; Global business development; Foreign market entry; International distribution; Business-to-business (B2B) marketing
Notes: File size 977.2MB. Click for more information.
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Case
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Reference no. 9B12AC005
Simplified Chinese language
Subject category: Marketing
Authors: Dante Pirouz (Ivey Business School, Western University); Ramasastry Chandrasekhar (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-02-17
Length: 11 pages
Data source: Field research
Topics: Business-to-business (B2B) marketing; Marketing research; Sales management; Newspapers; Consumer neuroscience; United States; Marketing; General management/strategy; International; Entrepreneurship
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Share a link: https://casecent.re/p/113948
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Case
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Reference no. 9B12AC001
Simplified Chinese language
Subject category: Marketing
Authors: Niraj Dawar (Ivey Business School, Western University); Ramasastry Chandrasekhar (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2012
Version: 2012-02-17
Length: 17 pages
Data source: Field research
Topics: Sustainability; Alternative energy; Business-to-business (B2B) marketing; Customer segmentation; Household appliances; India; Marketing; International; Entrepreneurship
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Share a link: https://casecent.re/p/115632
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