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Reference no. IB80
Subject category: Strategy and General Management
Authors: John Roberts (Stanford Graduate School of Business, Stanford University); Gary Mekikian (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2009
Version: 24 April 2009
Length: 22 pages
Data source: Published sources
Topics: IT services; IT infrastructure; IT management; IT spending; Competitive environment; Web 2.0
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Case
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Reference no. E381B
Subject category: Entrepreneurship
Authors: William P Barnett (Stanford Graduate School of Business, Stanford University); Sara Gaviser Leslie (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2010
Version: 3 May 2010
Length: 9 pages
Data source: Field research
Topics: User-generated content; Crowdsourcing; Entrepreneurship; Market research; Customer experiences; Product development; Taxes; User contribution systems; Web 2.0
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
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Case
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Reference no. E381A
Subject category: Entrepreneurship
Authors: William P Barnett (Stanford Graduate School of Business, Stanford University); Sara Gaviser Leslie (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2010
Version: 3 May 2010
Length: 16 pages
Data source: Field research
Topics: User-generated content; Crowdsourcing; Entrepreneurship; Market research; Customer experiences; Product development; Taxes; User contribution systems; Web 2.0
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
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Case
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Reference no. 111-057-1
Subject category: Finance, Accounting and Control
Authors: Annet Aris (INSEAD); Eric T Bradlow (The Wharton School, University of Pennsylvania); Robert J Metry (The Wharton School, University of Pennsylvania)
Published by: INSEAD-Wharton Alliance
Originally published in: 2010
Version: 03.2014
Revision date: 27-Mar-2014
Length: 40 pages
Data source: Published sources
Topics: Facebook; Social media; Online revenue models; Valuation methods; Customer lifetime value; Online advertising; Discounted cash flow; Web 2.0
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Case
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Reference no. 311-224-1
Subject category: Strategy and General Management
Authors: Soumitra Dutta (INSEAD); Lydia Marie Ng (INSEAD)
Published by: INSEAD
Originally published in: 2011
Version: 09.2010
Length: 19 pages
Data source: Field research
Topics: Social media strategies; Web 2.0; Organisational change; Technology strategy; Innovation strategy; Health care; Pharmaceuticals
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Case
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Reference no. 507-078-1
Subject category: Marketing
Authors: Miklos Sarvary (INSEAD); Zsolt Katona (INSEAD)
Published by: INSEAD
Originally published in: 2007
Version: 05.2013
Length: 19 pages
Data source: Field research
Topics: Social networks; Community platforms; Word of mouth; Community brands; Communication technologies; Eastern Europe; Web 2.0; On-line marketing
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Case
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Reference no. SM124B
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Christof Wittig (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2006
Version: 5 October 2006
Length: 9 pages
Data source: Field research
Topics: Business models; Databases; Decision making; Disruptive technologies; Information technology (IT); Software; Strategic planning; Virtual communities; Open-source; Web 2.0
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Case
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Reference no. 509-060-1
Subject category: Marketing
Authors: Vivek Gupta (IBS Center for Management Research); Indu Perepu (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2009
Length: 16 pages
Data source: Published sources
Topics: McDonald's; Alternate reality gaming; Beijing Olympic Games; Advertising strategy; Multipronged marketing; 'The Lost Ring'; Web 2.0; Jane McGonigal; AKQA; The International Olympic Committee; Lost sport; Bloggers; Dark marketing; Web-enabled tools; Audience engagement
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Case
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Reference no. 509-085-1
Subject category: Marketing
Authors: Vivek Gupta (IBS Center for Management Research); Indu Perepu (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2009
Length: 22 pages
Data source: Published sources
Topics: The Dark Knight; Warner Brothers; Viral marketing; Alternate reality gaming; Why So Serious?; Advertising strategy; Promotional strategy; The Gotham Times; The Joker; Harvey Dent; Batman Movie; Interactive marketing; Astro turf marketing; Anti-broadcasting marketing; Web 2.0; Batman Begins; 42 Entertainment; Scavenger hunt; The HaHaHa Times; Bloggers; Audience engagement; Heath Ledger
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Case
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Reference no. 507-138-1
Subject category: Marketing
Authors: Lutz Kaufmann (WHU Otto Beisheim School of Management); Felix Reimann (WHU Otto Beisheim School of Management); Sebastian Jost (WHU Otto Beisheim School of Management); Arne Koch (WHU Otto Beisheim School of Management); Lis Strenger (WHU Otto Beisheim School of Management); Christopher Wickert (WHU Otto Beisheim School of Management)
Published by: WHU - Otto Beisheim School of Management
Published in: 2007
Length: 25 pages
Data source: Field research
Topics: Entertainment; Second Life; Internet; Web; Market entry; Multimedia; Web 2.0; Strategy; Business case
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Note
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Reference no. 307-387-5
Subject category: Strategy and General Management
Authors: Ali Farhoomand (HKU Business School, The University of Hong Kong); Minyi Huang (HKU Business School, The University of Hong Kong)
Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2007
Length: 6 pages
Data source: Published sources
Topics: Software industry; Software as a service (SaaS); Service-oriented architecture (SOA); Web 2.0
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Case
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Reference no. E409
Subject category: Entrepreneurship
Authors: Mark Leslie (Stanford Graduate School of Business, Stanford University); Sara Rosenthal (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2011
Version: 17 March 2015
Revision date: 26-Apr-2016
Length: 17 pages
Data source: Field research
Topics: Innovator's dilemma; Server; Intel; Dell; Hewlett-Packard; Data center; Web 2.0
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Compact case
Supplement
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Reference no. E409SQ
Subject category: Entrepreneurship
Authors: Mark Leslie (Stanford Graduate School of Business, Stanford University); Sara Rosenthal (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2011
Version: 17 March 2015
Revision date: 26-Apr-2016
Length: 1 pages
Data source: Field research
Topics: Innovator's dilemma; Server; Intel; Dell; Hewlett-Packard; Data center; Web 2.0
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
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Case from journal
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Reference no. TCJ08-01-04
Subject category: Marketing
Authors: Sean Zinsmeister (General Customers - Rest of World); Meera Venkatraman (Suffolk University)
Published by: Emerald Group Publishing Limited
Published in: "The CASE Journal", 2011
Length: 13 pages
Data source: Field research
Topics: Web 2.0; Social media; Apps; Marketing; Entrepreneurship; Performance metrics; Boston
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Case
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Reference no. K5-309-509
Subject category: Human Resource Management / Organisational Behaviour
Authors: Shane Greenstein (Kellogg School of Management, Northwestern University); Rebecca Frazzano (Kellogg School of Management, Northwestern University); Evan Meagher (Kellogg School of Management, Northwestern University)
Published by: Kellogg School of Management
Published in: 2009
Length: 24 pages
Data source: Field research
Topics: Wiki; Wikipedia; Wikia; Open source; Collaborative communities; Entrepreneurship; Web 2.0; Software; Internet; Social networks
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Share a link: https://casecent.re/p/117783
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Case from journal
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Reference no. JIT106
Subject category: Knowledge, Information and Communication Systems Management
Authors: Danielle Bibbo (NBC/Universal); James Michelich (IBM US); Eric Sprehe (Capital One); Young Eun Lee (Fordham University)
Published by: SAGE Publications Ltd
Originally published in: "Journal of Information Technology Teaching Cases", 2012
Length: 15 pages
Topics: Wiki; Web 2.0; User-generated content; Social media
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Book chapter
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Reference no. BEP12060
Authors: Ved Sen (Business Expert Press)
Chapter from: "Doing Digital: The Guide to Digital for Non-Technical Leaders"
Published by: Business Expert Press
Originally published in: 2023
Length: 22 pages
Topics: Digital; Web; Mobile; Web 2.0; Web 3.0; Semantic Web; IoT; XaaS; Design thinking; Service design; Cyber Security; Containerization; API; Voice interfaces; Big data
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