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Thumbnail image for product with reference number 510-029-1
Volkswagen's Marketing Strategy in India
Case
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Reference no. 510-029-1
Subject category: Marketing
Authors: Vivek Gupta (IBS Center for Management Research); Barnali Chakraborty (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2010
Length: 16 pages
Data source: Published sources
Topics: Volkswagen Group India; Volkswagen India Private Limited; Indian passenger car industry; Marketing mix; Brand awareness; Beetle; Skoda; Audi; Product positioning; Promotional campaigns; Volkswagen Group Sales India Private Limited; Skoda Auto India Private Limited; Pricing; Print ad campaign; Television commercials
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Share a link: https://casecent.re/p/93245
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Thumbnail image for product with reference number 306-054-4
Audi's New Marketing Strategy: The Audi Channel
Structured assignment
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Reference no. 306-054-4
Subject category: Strategy and General Management
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); Vineetha Ravipati (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 12 pages
Data source: Published sources
Topics: Audi; Audi Channel; UK; Marketing strategy; Advertising; Brand building; Digital TV; Traditional advertising; Mass marketing; BBH (Bartle Bogle Hegarty); Ofcom; Self-promotional channels; North One; Volkswagen
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Share a link: https://casecent.re/p/74238
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Thumbnail image for product with reference number 307-032-1
Volkswagen: Turnaround Strategies
Case
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Reference no. 307-032-1
Subject category: Strategy and General Management
Authors: Durgesh Burde (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2007
Length: 18 pages
Data source: Published sources
Topics: Volkswagen; Audi; Seat; Skoda; Lamborghini; Bentley; Bugatti; Beetle; Jetta; Passat; Touareg; Phaeton; Golf; Project M; JD Power's initial quality survey
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Share a link: https://casecent.re/p/71377
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Thumbnail image for product with reference number 308-339-1
Compact case
Dilip Chhabria's Focus on a Niche Market: Can It Sustain?
Case
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Reference no. 308-339-1
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 4 pages
Data source: Published sources
Topics: Dilip Chabbria; DCD (Dilip Chhabria Design); Luxury car; Passenger car; Niche category; Tata Nano; Anderoid; DC:S; Custom-built; Rolls Royce; Audi; Ferrari; Car accessories; Celebrities; Safety
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Share a link: https://casecent.re/p/85101
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Thumbnail image for product with reference number 308-339-4
Dilip Chhabria's Focus on a Niche Market: Can It Sustain?
Structured assignment
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Reference no. 308-339-4
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Dilip Chabbria; DCD (Dilip Chhabria Design); Luxury car; Passenger car; Niche category; Tata Nano; Anderoid; DC:S; Custom-built; Rolls Royce; Audi; Ferrari; Car accessories; Celebrities; Safety
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Share a link: https://casecent.re/p/85103
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Thumbnail image for product with reference number 308-347-1
FAW Group Corporation: Launching the First Chinese-made Car in Hong Kong
Case
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Reference no. 308-347-1
Subject category: Strategy and General Management
Authors: Simon SK Lam (HKU Business School, The University of Hong Kong); Isabella Chan (HKU Business School, The University of Hong Kong)
Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2008
Length: 9 pages
Data source: Published sources
Topics: China; FAW Group Corporation; OEM (original equipment manufacturer); Audi; Toyota; Volkswagen; Hongqi; Hong Kong; Africa; Middle East
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Share a link: https://casecent.re/p/85271
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Thumbnail image for product with reference number 307-331-1
Volkswagen's Acquisition of Skoda Auto: A Central European Success Story
Case
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Reference no. 307-331-1
Subject category: Strategy and General Management
Authors: Saji Sam George (IBS Center for Management Research); Shirisha Regani (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2007
Length: 19 pages
Data source: Published sources
Topics: Skoda Auto; Volkswagen AG; Audi; Czech Republic; Central and Eastern European markets; Acquisitions; Tandem management; New product development; Image building; Quality management; Octavia; Fabia; Superb
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Share a link: https://casecent.re/p/75967
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Thumbnail image for product with reference number 305-263-1
Audi's Intended Acceleration
Case
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Reference no. 305-263-1
Subject category: Strategy and General Management
Authors: Hansa Iyengar (IBS Case Research Center (IBS CRC)); TR Venkatesh (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2005
Length: 11 pages
Data source: Published sources
Topics: Audi; Audi of America; World of Audi; New World of Audi; Unintended acceleration; Sudden acceleration; 60 Minutes; National Highway Traffic Safety Administration (NHTSA); Audi 5000; Audi A6; US luxury car market; Luxury car manufacturers; Quattro; Sports Utility Vehicle (SUV); Trendsetter programme
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Share a link: https://casecent.re/p/63469
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Thumbnail image for product with reference number 305-274-1
Audi's BHAG - To Match the Exclusive Image of Mighty Benz and BMW: Can It Achieve?
Case
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Reference no. 305-274-1
Subject category: Strategy and General Management
Authors: Blessy Keerthi (IBS Case Development Center); Srinath Manda (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2005
Length: 11 pages
Data source: Published sources
Topics: Audi; Mercedes Benz; Bayerische Motoren Werke (BMW); Marketing network problems; High profile customers; German high-end car manufacturer; Volkswagen; August Horch; Sports utility vehicles (SUV); Big Hairy and Audacious Goal (BHAG); Martin Winterkorn; Structural problems and cultural clashes; Premium automobile brand; High performance luxury cars; JD Power & Associates Inc rankings
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Share a link: https://casecent.re/p/63490
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Thumbnail image for product with reference number 305-440-1
Introduction of Toyota's Lexus in Japan: The Competitive Dynamics of Japan's Luxury Car Market
Case
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Reference no. 305-440-1
Subject category: Strategy and General Management
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); - Shalini (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2005
Length: 20 pages
Data source: Published sources
Topics: Toyota; Luxury car market; Lexus; Mercedes; BMW; Audi; Japan; Automobile; Market entry; USA; Strategy; Branding; Japan automobile market; Automobile manufacturing
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Share a link: https://casecent.re/p/64858
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Thumbnail image for product with reference number 306-054-1
Audi's New Marketing Strategy: The Audi Channel
Case
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Reference no. 306-054-1
Subject category: Strategy and General Management
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); - Shalini (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 7 pages
Data source: Published sources
Topics: Audi; Audi Channel; UK; Marketing strategy; Advertising; Brand building; Digital TV; Traditional advertising; Mass marketing; BBH (Bartle Bogle Hegarty); Ofcom; Self-promotional channels; North One; Volkswagen
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Share a link: https://casecent.re/p/66510
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Thumbnail image for product with reference number 306-055-1
Honda: As Acura in USA and as Legend in Japan?
Case
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Reference no. 306-055-1
Subject category: Strategy and General Management
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); - Shalini (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 14 pages
Data source: Published sources
Topics: Honda; Acura; Legend; Toyota; Lexus; Luxury car market; US; Japan; BMW; Mercedes; Audi
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Share a link: https://casecent.re/p/66511
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Thumbnail image for product with reference number 316-0285-1
Mercedes-Benz: Charting a Success Trail in India
Case
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Reference no. 316-0285-1
Subject category: Strategy and General Management
Authors: Tanaya Baruah (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2016
Length: 15 pages
Data source: Published sources
Topics: Mercedes-Benz; Luxury cars; BMW; Audi; India; Daimler; Benz & Cie; Competition; Customers; Daimler-Motoren-Gesellschaft (DMG); W15; A-Class; B-Class; e-Class
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Share a link: https://casecent.re/p/137694
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Thumbnail image for product with reference number 512-107-1
Luxury Car Market India: On an Overdrive Hinterlands
Case
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Reference no. 512-107-1
Subject category: Marketing
Authors: Punithavathi Srikant (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2012
Length: 7 pages
Data source: Published sources
Topics: Aspiring Indian millionaires; Global luxury car makers; Global slowdown; Dynamics of luxury car segment in India; Distribution network; Hike in petrol prices; Increase in import duty; Fall in Rupee value; Competition; Audi; Tata Jaguar Land Rover; 'Pre-Owned Car Sales Program'; Entry level lower-priced models; Personal lease concept; Tier-II and tier-III cities of India
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Share a link: https://casecent.re/p/111957
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Thumbnail image for product with reference number 413-042-1
Audi's Marketing Strategies in India
Case
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Reference no. 413-042-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Indu Perepu (IBS Center for Management Research); Bhavika Reddy (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2013
Length: 18 pages
Data source: Published sources
Topics: Audi; Volkswagen; Luxury car segment; Audi India; Pricing; Distribution; Aspirational brand; Premium dealership; Complete knocked down kits; Complete built-up units; Pre-owned cars; Audi Approved: plus; Audi Financial Services India
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Share a link: https://casecent.re/p/114635
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Thumbnail image for product with reference number 313-125-1
Audi in China
Case
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Reference no. 313-125-1
Subject category: Strategy and General Management
Authors: Indu Perepu (IBS Center for Management Research); Bhavika Reddy (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2013
Length: 17 pages
Data source: Published sources
Topics: Audi; Volkswagen; Luxury car segment; Audi China; FAW-VW JV; Government procurement guidelines; Limited edition; Distribution network; Dealership; Audi Quattro cup
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Share a link: https://casecent.re/p/115799
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