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Specific topic: Private label strategy
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Case
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Reference no. 309-008-1
Subject category: Strategy and General Management
Authors: Costas Markides (London Business School (LBS)); Laura Winig (London Business School (LBS)); Daniel Oyon (Universite de Lausanne)
Published by: London Business School
Published in: 2009
Length: 2 pages
Data source: Field research
Topics: Internationalisation; Playing two games; Attacking bigger competitors; Private label strategy
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Share a link: https://casecent.re/p/86201
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Case
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Reference no. 309-007-1
Subject category: Strategy and General Management
Authors: Costas Markides (London Business School (LBS)); Laura Winig (London Business School (LBS)); Daniel Oyon (Universite de Lausanne)
Published by: London Business School
Published in: 2009
Length: 22 pages
Data source: Field research
Topics: Internationalisation; Playing two games; Attacking bigger competitors; Private label strategy
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Share a link: https://casecent.re/p/86199
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Case
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Reference no. 305-588-1
Subject category: Strategy and General Management
Authors: Shilpi Lal Sharma (IBS Case Research Center (IBS CRC)); AV Vedpuriswar (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2005
Length: 11 pages
Data source: Published sources
Topics: Retail strategy; Private label strategy; Vendor management; Merchandise management; Supply chain management; Store layout and interiors; Retail marketing mix; Positioning; Pricing; Branding; Visual merchandising; In store sales promotion; Customer Relationship Management (CRM); Westside; Tata
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Share a link: https://casecent.re/p/66103
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Case
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Reference no. 822-0080-1
Subject category: Entrepreneurship
Authors: Jitesh Nair (IBS Center for Management Research); Balaswamy Pasala (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2022
Length: 10 pages
Data source: Published sources
Topics: Women entrepreneurs; Pivoting; Private label strategy; Omni-channel strategy; Business models; Retailing; Online buying behavior; Customer experience; Growth strategy; Stages of start-up
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Share a link: https://casecent.re/p/185020
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