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Specific topic: Robert A Eckert
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Structured assignment
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Reference no. 404-005-4
Subject category: Human Resource Management / Organisational Behaviour
Authors: Mercy Mathew (IBS Case Development Center); Anuradha Donepudi (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 21 pages
Data source: Published sources
Topics: Project Platypus; Mattel; Ivy Ross; Ello; US toy industry; Fashion dolls; Robert A Eckert; Skunk Works; Creativity; Corporate story telling; Out-of-the-box thinking; Collaboration; Innovation; Barbie; Product development
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Share a link: https://casecent.re/p/74148
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Structured assignment
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Reference no. 303-244-4
Subject category: Strategy and General Management
Authors: Mercy Mathew (IBS Case Development Center); Anuradha Donepudi (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 16 pages
Data source: Published sources
Topics: Barbie; Bratz; Tween; Mattel; US toy industry; Fashion dolls; MGA Entertainment; NPD Group; Best-selling toys; Barbie Rapunzel; Robert A Eckert; Isaac Larian; Age compression; My Scene Barbie; Flavas
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Share a link: https://casecent.re/p/74165
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Case
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Reference no. 303-244-1
Subject category: Strategy and General Management
Authors: N Rajshekar (IBS Case Development Center); Christoph Zacharias (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2003
Length: 19 pages
Data source: Published sources
Topics: Barbie; Bratz; Tween; Mattel; US toy industry; Fashion dolls; MGA Entertainment; NPD Group; Best-selling toys; Barbie Rapunzel; Robert A Eckert; Isaac Larian; Age compression; My Scene Barbie; Flavas
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Share a link: https://casecent.re/p/19400
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Case
-
Reference no. 404-005-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: N Rajshekar (IBS Case Development Center); Christoph Zacharias (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2004
Length: 17 pages
Data source: Published sources
Topics: Project Platypus; Mattel; Ivy Ross; Ello; US toy industry; Fashion dolls; Robert A Eckert; Skunk Works; Creativity; Corporate story telling; Out-of-the-box thinking; Collaboration; Innovation; Barbie; Product development
View full details
Share a link: https://casecent.re/p/20159
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
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