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Case
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Reference no. 508-122-1
Subject category: Marketing
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Seema Chaturvedi (ICFAI Business School, Ahmedabad); Abdul Samad Syed (IBS Case Development Center); Vandana Singh Dadhwal (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 12 pages
Data source: Published sources
Topics: Coca-Cola; Carbonated soft drink; Classic Coke; Diet Coke; Coke Zero; Product cannibalisation; Three cola strategy; US beverage industry; Vanilla Coke; PepsiCo; Brand confusion; Brand differentiation; Segmenting; Targeting; Positioning
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Share a link: https://casecent.re/p/85954
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Structured assignment
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Reference no. 508-122-4
Subject category: Marketing
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Seema Chaturvedi (ICFAI Business School, Ahmedabad); Abdul Samad Syed (IBS Case Development Center); Vandana Singh Dadhwal (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Coca-Cola; Carbonated soft drink; Classic Coke; Diet Coke; Coke Zero; Product cannibalisation; Three cola strategy; US beverage industry; Vanilla Coke; PepsiCo; Brand confusion; Brand differentiation; Segmenting; Targeting; Positioning
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Share a link: https://casecent.re/p/85955
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This product has not been used yet
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Structured assignment
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Reference no. 306-178-4
Subject category: Strategy and General Management
Authors: Kumar Satyaki Ray (IBS Research Centre, Kolkata (IRCK)); Ishani Chakraborty (IBS Research Centre, Kolkata (IRCK)); Priti Krishnan (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Coca-Cola; Pepsi; Carbonated drink; Frito-Lay; Coke; Soft drink; Fanta; Diet Coke; Goizueta; Powerade; Dasani; Blak; Non-carbonated drink; Vault; Snack foods
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Share a link: https://casecent.re/p/79626
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Case
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Reference no. 306-178-1
Subject category: Strategy and General Management
Authors: Taranjeet Chawla (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2006
Length: 18 pages
Data source: Published sources
Topics: Coca-Cola; Pepsi; Carbonated drink; Frito-Lay; Coke; Soft drink; Fanta; Diet Coke; Goizueta; Powerade; Dasani; Blak; Non-carbonated drink; Vault; Snack foods
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Share a link: https://casecent.re/p/68028
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This product has not been used yet
View our pricing guide or login to see prices.
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