Subject category:
Marketing
Published in:
2010
Length: 12 pages
Data source: Field research
Topics:
International marketing; International business; International market entry; Global marketing; Global business; Global business development; International business development; Internationalization; Internationalization readiness; Foreign market assessment; Foreign market selection; Product adaptation
Subject category:
Marketing
Published in:
2012
Length: 10 pages
Data source: Generalised experience
Topics:
International marketing; International business; International market entry; Global marketing; Global business; Global business development; International business development; Internationalization; Internationalization readiness; Foreign market assessment; Foreign market selection; Product adaptation
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