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Specific topic: Frequency
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Case
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Reference no. UVA-M-0812
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Phillip E Pfeifer (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2011
Version: 21 November 2011
Revision date: 22-Dec-2011
Length: 17 pages
Data source: Published sources
Topics: Impressions; Exposures; Reach; Frequency; Audience; CPM; Media planning
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Share a link: https://casecent.re/p/104238
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Case
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Reference no. 306-490-1
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); TR Venkatesh (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2006
Length: 14 pages
Data source: Published sources
Topics: Drive-in theatre; Movie; Baby boom; Daylight saving time; Films; Concession stand; Camden; AM (amplitude modulation)/FM (frequency modulation); RCA (Radio Corporation of America); Attendance; Ticket; Frequency; Intermission ads; Comeback; Family
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Share a link: https://casecent.re/p/69628
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Case
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Reference no. 517-0116-1
Subject category: Marketing
Authors: Manish Gupta (IBS Center for Management Research); Debapratim Purkayastha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2017
Length: 6 pages
Data source: Published sources
Topics: Internet engagement; Brand development; Brand engagement; Brand management; Socialization; Customer engagement; Customer satisfaction; Social media; Social brands; Social presence; Social media's moderating influence; Navigating privacy; Adoption; Frequency; Intimacy metrics
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Share a link: https://casecent.re/p/145013
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Case
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Reference no. 313-269-1
Subject category: Strategy and General Management
Authors: Subhankar Dutta (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2013
Length: 12 pages
Data source: Published sources
Topics: Technology; Balloon; Stratosphere; Software; Communication; Science; Engineer; Plastic; Weather; Internet; Frequency; Spectrum; Signal; Network; Developing countries
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Share a link: https://casecent.re/p/118585
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