Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 14 pages
Data source: Published sources
Topics:
Lego, traditional toy manufacturing company; Automatic building bricks; Legoland theme parks; Lego system of play; Play and learn; Lego Technic; Lego family; Lego Duplo bricks; DACTA (educational products division); Lego Bionicle; Mattel, Hasbro - Lego's traditional competitors; Sony, Nintendo - Lego's modern competitors; Lego Mindstorms, Lego Cybermaster; Turnaround of Lego under Knudstorp in 2004
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