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Case
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Reference no. 506-246-1
Subject category: Marketing
Authors: Rajiv Fernando (IBS Center for Management Research); Debapratim Purkayastha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2006
Length: 28 pages
Data source: Published sources
Topics: Nike; Joga Bonito; Ambush marketing; Social networking; International Federation of Football Associations (FIFA) World Cup; adidas; Puma; Advertising; Creativity; Joga.com; Sports goods and footwear; New age media; Brand building and management; Team sponsorship; Integrated marketing communications
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Share a link: https://casecent.re/p/71073
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Case
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Reference no. 506-063-1
Subject category: Marketing
Authors: Supriyo Bose (IBS Research Centre, Kolkata (IRCK))
Published by: IBS Research Center
Published in: 2006
Length: 10 pages
Data source: Published sources
Topics: Adidas Group; Football; 2006 FIFA World Cup; Advertising10; Teamgeist; Impossible team; Nike; Joga.com; Taylor-made adidas golf; Reebok; Herbert Hainer; Impossible is nothing; Germany
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Share a link: https://casecent.re/p/68575
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