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Specific topic: New Coke
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Case
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Reference no. 506-161-1
Subject category: Marketing
Authors: Shruti Khatri (IBS Case Research Center (IBS CRC)); Kaushik Mukerjee (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2006
Length: 22 pages
Data source: Published sources
Topics: Coca-Cola; Advertising strategies; The Coke side of life; The beverage industry; Advertising campaigns; Coke's marketing campaigns; Pepsi's advertising strategies; Pepsi challenge; New Coke; Coke's advertising strategies over the years; Coke in 2006; Make every drop count; Flavour extensions
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Share a link: https://casecent.re/p/69476
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Case
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Reference no. 807-006-1
Subject category: Entrepreneurship
Authors: Vivek Gupta (IBS Center for Management Research); Ishani Chakraborty (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2007
Length: 15 pages
Data source: Published sources
Topics: Harold Burson; Burson-Marsteller; Public relations (PR); Entrepreneurship; PR crises; Crisis management; General Motors; Unsafe at any speed; Corvair; Johnson and Johnson; Tylenol controversy; Coca-Cola; New Coke; Pepsi Challenge campaign; Advertising; Business-to-business communications
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Share a link: https://casecent.re/p/72086
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