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Case
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Reference no. 9B10M040
Subject category: Strategy and General Management
Authors: Francis Spital (Western University); David Wesley (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2010
Version: 2010-05-06
Length: 20 pages
Data source: Published sources
Topics: Global product; Product strategy; New products; Automotive
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Share a link: https://casecent.re/p/95277
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Case
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Reference no. 9B07M019
Subject category: Strategy and General Management
Authors: Jean-Louis Schaan (Ivey Business School, Western University); Jordan Mitchell (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2007
Version: 2007-11-20
Length: 20 pages
Data source: Field research
Topics: Cost / benefit analysis; Global product; Market entry; Strategic scope
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Share a link: https://casecent.re/p/77818
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Compact case
Case
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Reference no. 9B07M020
Subject category: Strategy and General Management
Authors: Jean-Louis Schaan (Ivey Business School, Western University); Jordan Mitchell (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2007
Version: 2007-11-20
Length: 2 pages
Data source: Field research
Topics: Cost / benefit analysis; Global product; Market entry; Strategic scope
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Share a link: https://casecent.re/p/77821
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Note
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Reference no. 9B03M012
Subject category: Strategy and General Management
Authors: Christopher Robertson (D'Amore-McKim School of Business, Northeastern University); David Wesley (D'Amore-McKim School of Business, Northeastern University); William F Crittenden (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2009-10-22
Length: 15 pages
Data source: Published sources
Topics: Joint ventures; Imports; International business; Global product
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Share a link: https://casecent.re/p/14539
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Case
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Reference no. 9B00A019
Subject category: Marketing
Authors: Paul W Beamish (Ivey Business School, Western University); Anthony Goerzen (Smith School of Business, Queen's University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2017-05-23
Revision date: 7-Jun-2017
Length: 19 pages
Data source: Field research
Topics: Global product; International business; International marketing; Brands; Marketing; International
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Share a link: https://casecent.re/p/14954
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Case
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Reference no. 9B04M024
Subject category: Strategy and General Management
Authors: Anthony Goerzen (Smith School of Business, Queen's University); Travis Cramb (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-03-12
Length: 20 pages
Data source: Field research
Topics: Internet; Internationalization; Global product; International business
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Share a link: https://casecent.re/p/14299
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Case
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Reference no. 9A99M005
Subject category: Strategy and General Management
Authors: Kent E Neupert (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 2000-03-14
Length: 13 pages
Data source: Field research
Topics: Product management; Global product; Brands; Management decisions
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Share a link: https://casecent.re/p/15247
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Case
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Reference no. 9A97M005
Subject category: Strategy and General Management
Authors: Julian Birkinshaw (Ivey Business School, Western University); Roderick E White (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1997
Version: 2001-06-29
Length: 25 pages
Data source: Field research
Topics: Core competence; Global product; Globalization
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Share a link: https://casecent.re/p/15637
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Case
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Reference no. 9A99MT05
Traditional Chinese language
Subject category: Strategy and General Management
Authors: Kent E Neupert (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2010
Version: 2010-11-16
Length: 11 pages
Data source: Field research
Topics: Brands; Global product; Management decisions; Product management
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Share a link: https://casecent.re/p/96861
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Case
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Reference no. 9B00AC19
Simplified Chinese language
Subject category: Marketing
Authors: Paul W Beamish (Ivey Business School, Western University); Anthony Goerzen (Smith School of Business, Queen's University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-12-22
Length: 20 pages
Data source: Field research
Topics: Global product; International marketing; International business; Brands
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Share a link: https://casecent.re/p/67496
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Case
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Reference no. 9B00AT19
Traditional Chinese language
Subject category: Marketing
Authors: Paul W Beamish (Ivey Business School, Western University); Anthony Goerzen (Smith School of Business, Queen's University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2007-02-15
Length: 22 pages
Data source: Field research
Topics: Brands; International business; International marketing; Global product
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Share a link: https://casecent.re/p/72994
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Case
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Reference no. 9B00AF19
French language
Subject category: Marketing
Authors: Paul W Beamish (Ivey Business School, Western University); Anthony Goerzen (Smith School of Business, Queen's University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2002-11-22
Length: 26 pages
Data source: Field research
Topics: Global product; International marketing; International business; Brands
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Share a link: https://casecent.re/p/66180
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Case
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Reference no. 9B10MC19
Simplified Chinese language
Subject category: Entrepreneurship
Authors: Paul W Beamish (Ivey Business School, Western University); Jordan Mitchell (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2010
Version: 2011-09-21
Length: 16 pages
Data source: Field research
Topics: China; International business; Growth strategy; Global product; Internationalization
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Share a link: https://casecent.re/p/107323
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Case
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Reference no. 9A99MC05
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Kent E Neupert (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 2010-01-15
Length: 10 pages
Data source: Published sources
Topics: China; Management decisions; Product management; Brands; Global product; General management/strategy; International
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Share a link: https://casecent.re/p/121086
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