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Specific topic: Automobile manufacturing
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Thumbnail image for product with reference number 506-249-1
Volkswagen's Iroc Concept: Reviving the Scirocco to Target a Niche Market
Case
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Reference no. 506-249-1
Subject category: Marketing
Authors: Rajiv Fernando (IBS Center for Management Research); Debapratim Purkayastha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2006
Length: 19 pages
Data source: Published sources
Topics: Volkswagen; Iroc concept car; Scirocco sports coupe; New Beetle; Product line; Mass market; Emotional brands; Scirocco fan and enthusiast clubs; Retro models; Product management; Niche marketing; Brand management; New product development; Competition; Automobile manufacturing
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Share a link: https://casecent.re/p/71080
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Thumbnail image for product with reference number 305-440-1
Introduction of Toyota's Lexus in Japan: The Competitive Dynamics of Japan's Luxury Car Market
Case
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Reference no. 305-440-1
Subject category: Strategy and General Management
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); - Shalini (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2005
Length: 20 pages
Data source: Published sources
Topics: Toyota; Luxury car market; Lexus; Mercedes; BMW; Audi; Japan; Automobile; Market entry; USA; Strategy; Branding; Japan automobile market; Automobile manufacturing
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Share a link: https://casecent.re/p/64858
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Thumbnail image for product with reference number 416-0117-1
The Renault-Nissan Alliance
Case
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Reference no. 416-0117-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Mark Hunter (INSEAD); Yves L Doz (INSEAD)
Published by: INSEAD
Originally published in: 2016
Version: 01.2017
Revision date: 2-Feb-2017
Length: 20 pages
Data source: Published sources
Topics: Renault; Nissan; Renault-Nissan alliance; Carlos Ghosn; Automobile manufacturing; Strategic alliance; Alliance synergies; Daimler; Logan; Louis Schweitzer; France; Japan; Cross-functional teams; Cross-cultural alliances; Corporate governance
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Share a link: https://casecent.re/p/139070
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