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Specific topic: Iconic brand
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Thumbnail image for product with reference number 507-166-4
Brand Bond: The World Is Not Enough
Structured assignment
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Reference no. 507-166-4
Subject category: Marketing
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); K Ramanathan (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 29 pages
Data source: Published sources
Topics: James Bond; Brand Bond; Sean Connery; Pierce Brosnan; Branding; Movie marketing; Cult brand; Iconic brand; Mass brand; Hollywood; EON Productions; British film industry
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Share a link: https://casecent.re/p/77236
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Thumbnail image for product with reference number 507-055-4
Harley-Davidson: Maintaining a Cult Brand
Structured assignment
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Reference no. 507-055-4
Subject category: Marketing
Authors: Mridu Verma (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2007
Length: 2 pages
Data source: Published sources
Topics: Harley Davidson; Cult brand; Innovative product; Premium pricing; Relationship marketing; Brand loyalty; Lifestyle branding; Iconic brand; Experiential marketing; Product scarcity model; Brand merchandising; Retail strategy; Brand identity; Historical branding; Image management
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Share a link: https://casecent.re/p/77519
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Thumbnail image for product with reference number 507-053-4
Revitalising Barbie
Structured assignment
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Reference no. 507-053-4
Subject category: Marketing
Authors: Mridu Verma (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2007
Length: 2 pages
Data source: Published sources
Topics: Mattel; Barbie; Product life cycle; Brand extension; Bratz; Faitytopia; Core branding strategy; Iconic brand; Marketing strategy; Reinvention; Brand merchandising; Retail strategy; Competition; Collector Barbie; Mid-life crisis
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Share a link: https://casecent.re/p/77516
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Thumbnail image for product with reference number 308-185-1
Schultz's Return to Starbucks: To Fend off Rivals?
Case
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Reference no. 308-185-1
Subject category: Strategy and General Management
Authors: Menaka Rao (IBS Case Research Center (IBS CRC)); Priti Krishnan (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 6 pages
Data source: Published sources
Topics: Howard Schultz; Jim Donald; Opening new stores; Competition; McDonalds; Leadership; Succession planning; Coffee; Instore experience; Commoditisation of brand; Sliding sales; Iconic brand; Michael Dell; Romance theatre
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Share a link: https://casecent.re/p/81634
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Thumbnail image for product with reference number 308-185-4
Schultz's Return to Starbucks: To Fend off Rivals?
Structured assignment
-
Reference no. 308-185-4
Subject category: Strategy and General Management
Authors: Menaka Rao (IBS Case Research Center (IBS CRC)); Priti Krishnan (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Howard Schultz; Jim Donald; Opening new stores; Competition; McDonalds; Leadership; Succession planning; Coffee; Instore experience; Commoditisation of brand; Sliding sales; Iconic brand; Michael Dell; Romance theatre
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Share a link: https://casecent.re/p/81635
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Thumbnail image for product with reference number 312-145-1
Reinventing Brand Amul
Case
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Reference no. 312-145-1
Subject category: Strategy and General Management
Authors: Punithavathi Srikant (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2012
Length: 7 pages
Data source: Published sources
Topics: Reinventing Brand Amul; Iconic brand; Witty one-liners; Youth brand; Growth of Amul; Marketing efforts; Promotion targeting young customers; Co-operative societies; Umbrella branding; Tongue-in-cheek advertisements; Amul mascot; Utterly Butterly Delicious Amul; Longest running outdoor campaign; The taste of India; Revamping of Amul brand
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Share a link: https://casecent.re/p/108838
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Thumbnail image for product with reference number 320-0043-1
Compact case
Freshly: Chef Prepared Healthy Meals
Case
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Reference no. 320-0043-1
Subject category: Strategy and General Management
Authors: S K Kohli (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2020
Length: 5 pages
Data source: Published sources
Topics: Freshly; Healthy meals; Nutrient dense; Busy professionals; Sleep deficient new parents; Packaging; Market share; Iconic brand; Expansion; Challenges
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Share a link: https://casecent.re/p/167592
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Thumbnail image for product with reference number 517-0217-1
Al Ustad Special Kabab - The Rise of an Iconic Brand
Case
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Reference no. 517-0217-1
Subject category: Marketing
Authors: Deval Kartik (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2017
Length: 12 pages
Data source: Field research
Topics: Brand management; Brand image; Iconic brand; Cultural brand; Brand identity; F&B; Restaurant; Cuisine; Kababs; UAE; Culinary; Experiences; Dining
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Share a link: https://casecent.re/p/148851
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Thumbnail image for product with reference number 915-029-1
Content Marketing at Sperry: Repositioning an Iconic Brand to Target 'Intrepid' Millennials
Case
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Reference no. 915-029-1
Subject category: Knowledge, Information and Communication Systems Management
Authors: Debapratim Purkayastha (IBS Case Research Center (IBS CRC)); Koti Vinod Babu (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2015
Length: 9 pages
Data source: Published sources
Topics: Content marketing; Digital marketing; Social media marketing; Segmenting; Targeting; Positioning; Repositioning; Iconic brand; Millennials; Characteristics of millennials; Customer trends; Content creation; Social media channels; Storytelling; Sperry
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Share a link: https://casecent.re/p/131312
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Thumbnail image for product with reference number 9B17A046
Club Sportif MAA: Staying Ahead of the Game
Case
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Reference no. 9B17A046
Subject category: Marketing
Authors: Robert Mackalski (McGill University); Delaney Brown (McGill University); Marc Ducusin (School of Continuing Studies, McGill University)
Published by: Ivey Publishing
Originally published in: 2017
Version: 2020-01-27
Revision date: 12-Feb-2020
Length: 16 pages
Data source: Field research
Topics: Iconic brand; Sports; Market segmentation; Branding; Product offering; Communication; Fitness; Membership; Marketing
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Share a link: https://casecent.re/p/146292
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Thumbnail image for product with reference number 9B17AC046
Club Sportif MAA: Staying Ahead of the Game
Case
-
Reference no. 9B17AC046
Simplified Chinese language
Subject category: Marketing
Authors: Robert Mackalski (McGill University); Delaney Brown (McGill University); Marc Ducusin (School of Continuing Studies, McGill University)
Published by: Ivey Publishing
Originally published in: 2017
Version: 2020-01-27
Revision date: 12-Feb-2020
Length: 16 pages
Data source: Field research
Topics: Iconic brand; Sports; Market segmentation; Branding; Product offering; Communication; Fitness; Membership; Marketing
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Share a link: https://casecent.re/p/154914
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