Joerg's top bestselling cases
Browse Joerg's top three bestselling cases during the last year.
Browse Joerg's top three bestselling cases during the last year.
“I am very honoured and delighted to be the highest new entry in this list as it demonstrates that my cases address relevant and important business problems. When I write a new case I think a lot about what students and executives would like to learn and how a case could help to bring that across.
"For me cases are one of the most efficient and effective ways to teach my content. For my cases I identify organisations – like in my Telenor, BMW, Google or Accor Hotel cases – where I can deeply engage with key decision makers. This additional input allows me to write a better and detailed teaching note. In most of my cases I also create video interviews with these key protagonists that allow me and other facilitators to lead a very rich and insightful discussion in the classroom."
~ Joerg Niessing