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Set in July 2020, this case traces the evolution of an organic farm producer in Malaysia, in a nascent market that eventually picks up slowly and steadily over the years. The case discusses the initial journey and struggles of Zenxin at a time when organic produce was only consumed by expatriate communities in Malaysia and Singapore. It then describes the digital marketing strategies implemented by the firm to establish its e-Commerce business in parallel to its existing brick and mortar retail business. Zenxin had ventured into delivering organic produce online in late 2018, about a year before the advent of the COVID-19 pandemic, which forced millions of consumers to switch to online mode of purchase for their daily needs. While Zenxin was presented with the opportunity of tapping on this demand through its recently launched e-Commerce platform, its digital marketing strategy to sell its products was still evolving. The company had implemented a few key strategies like an updated profile in Google My Business and social media accounts to build brand awareness. The company had also improved its website strategies to make e-Commerce more attractive. However, it was still struggling to build a strong, regular, online customer base. The firm's CEO, Sengyee Tai, wondered how he could further improve on Zenxin's e-Commerce and digital marketing strategies to attract more customers.