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Teaching note
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Reference no. SMU-20-0047TN
Subject category: Marketing
Authors: Patricia Lui (Singapore Management University); Lipika Bhattacharya (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2021
Version: 2021-06-04
Length: 20 pages
Data source: Field research
Share a link: https://casecent.re/p/176941
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
-
Reference no. SMU-20-0047
Subject category: Marketing
Authors: Patricia Lui (Singapore Management University); Lipika Bhattacharya (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2021
Version: 2021-04-06
Length: 19 pages
Data source: Field research
Topics: e-Commerce; Digital marketing strategy; Online retail; Digital retail; Website strategy; Social media; Google My Business
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. SMU-20-0047
Subject category: Marketing
Authors: Patricia Lui (Singapore Management University); Lipika Bhattacharya (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2021
Version: 2021-04-06
Length: 19 pages
Data source: Field research
Topics: e-Commerce; Digital marketing strategy; Online retail; Digital retail; Website strategy; Social media; Google My Business
View full details