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Case
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Reference no. 09-092
Subject category: Entrepreneurship
Authors: Jonathan Lehrich (MIT Sloan School of Management, Massachusetts Institute of Technology); Yasheng Huang (MIT Sloan School of Management, Massachusetts Institute of Technology); Ketan Bhole (MIT Sloan School of Management, Massachusetts Institute of Technology); Jordan Lee (MIT Sloan School of Management, Massachusetts Institute of Technology); Eileen Lu (MIT Sloan School of Management, Massachusetts Institute of Technology); Indrajit Sen (MIT Sloan School of Management, Massachusetts Institute of Technology)
Published by: MIT Sloan School of Management
Originally published in: 2009
Version: 28 May 2009
Length: 13 pages
Data source: Field research
Topics: Vietnam; Automotive industry; Entering new markets; Expansion; Global entrepreneurship; Strategy
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
Share a link: https://casecent.re/p/102324
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Abstract

In early 2009, CX Technology (Vietnam) was looking for new markets to enter. A leading manufacturer of cold-forged steel, the company was considering entering the automotive industry as a Tier 2 supplier. At a time when the US automotive industry's future was in peril, the question was what markets to enter and how. This case is part of the MIT Sloan free case collection (visit www.thecasecentre.org/mitsloanfreecases for more information on the collection).
Teaching note
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Reference no. 09-092TN
Subject category: Entrepreneurship
Authors: Jonathan Lehrich (MIT Sloan School of Management, Massachusetts Institute of Technology)
Published by: MIT Sloan School of Management
Originally published in: 2009
Version: 12 May 2009
Length: 3 pages
Data source: Field research
View full details

About

Abstract

In early 2009, CX Technology (Vietnam) was looking for new markets to enter. A leading manufacturer of cold-forged steel, the company was considering entering the automotive industry as a Tier 2 supplier. At a time when the US automotive industry's future was in peril, the question was what markets to enter and how. This case is part of the MIT Sloan free case collection (visit www.thecasecentre.org/mitsloanfreecases for more information on the collection).

Related

Teaching note
-
Reference no. 09-092TN
Subject category: Entrepreneurship
Authors: Jonathan Lehrich (MIT Sloan School of Management, Massachusetts Institute of Technology)
Published by: MIT Sloan School of Management
Originally published in: 2009
Version: 12 May 2009
Length: 3 pages
Data source: Field research
View full details